Post on 28-Feb-2018
7/25/2019 Final QM Analysis
1/19
Movies Ai
Age Gender Location Online At Counter Online
21 Female East 0 1 1
26 M North 1 0 1
23 Male South 1 0 1
25 Male West 0 1 1
25 M West 1 0 1
26 Female East 0 1 1
25 Male East 1 0 1
25 Male North 1 0 1
24 Male North 1 1
25 F North 1 0 1
25 Male South 0 1 1
22 Male South 0 1 1
24 Female South 1 0 1
22 Male South 0 1 1
21 Male South 1 0 1
23 Male South 1 0 1
22 M South 1 0 1
22 M South 1 0 1
21 M South 0 1 0
24 M South 0 1 1
25 M South 1 0 1
25 M South 0 1 1
23 M South 0 1 1
23 Male West 1 1 1
26 Male West 0 1 0
22 Male West 0 1 1
21 F West 1 0 1
25 M West 1 0 1
26 Male East 0 1 1
22 Female South 1 0 0
26 Male North 1 0 1
24 Male South 0 1 1
21 Male West 0 1 1
25 Male West 1 0 1
26 Male West 0 1 1
26 Male East 0 1 1
27 Male East 0 1 1
25 Female South 1 0 1
25 Male South 0 1 1
22 Female South 0 1 1
24 M South 1 0 1
22 M South 0 1 1
23 Male West 0 1 1
7/25/2019 Final QM Analysis
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7/25/2019 Final QM Analysis
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Frequenc
Movies Airline
Never 1 or more times in 3 months
Once in to months Once in 6 months
1 or more times a month Once in a !ear
"ess that all o# a$ove Once in 6 months
Once in to months Once in 6 months
"ess that all o# a$ove "ess than all the a$ove
Once in three months 1 or more times in 3 months
1 or more times a month Once in 6 months
Once in to months Once in a !ear
1 or more times a month 1 or more times in 3 months
Never "ess than all the a$ove
Once in to months "ess than all the a$ove
1 or more times a month "ess than all the a$ove
Once in to months Never
Once in to months Never
Once in to months 1 or more times in 3 months
1 or more times a month Never
1 or more times a month Once in a !ear
Never Never
Once in to months Once in 6 months
1 or more times a month Once in a !ear
1 or more times a month "ess than all the a$ove
1 or more times a month "ess than all the a$ove
1 or more times a month 1 or more times in 3 months
Never Never
Once in to months Once in a !ear
Once in three months Never
1 or more times a month Once in a !ear
Never 1 or more times in 3 months
1 or more times a month Never
1 or more times a month 1 or more times in 3 months
1 or more times a month 1 or more times in 3 months
Once in to months Once in 6 months
1 or more times a month Once in 6 months
Once in three months Once in 6 months
1 or more times a month "ess than all the a$ove
Once in three months Once in 6 months
"ess that all o# a$ove Never
1 or more times a month Once in 6 months
Never Once in 6 months
"ess that all o# a$ove Never
1 or more times a month Never
"ess that all o# a$ove Once in 6 months
7/25/2019 Final QM Analysis
4/19
of Purchase
Train Bus Price
Once in a !ear Once in a !ear 5
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months 1 or more times in 3 months 2
1 or more times in 3 months Never 5
1 or more times in 3 months 1 or more times in 3 months 3
Once in 6 months Once in 6 months 5
1 or more times in 3 months Never 5
Once in a !ear 1 or more times in 3 months 5
1 or more times in 3 months Never 1
1 or more times in 3 months "ess than all the a$ove 5
Once in 6 months 1 or more times in 3 months 4
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months Never 5
1 or more times in 3 months Never 5
1 or more times in 3 months Once in 6 months 5
1 or more times in 3 months Once in 6 months 5
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months Once in 6 months 5
Once in 6 months Never 5
1 or more times in 3 months 1 or more times in 3 months 5
Once in 6 months Once in 6 months 4
Once in 6 months Once in 6 months 5
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months 1 or more times in 3 months 4
Never Never 5
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months 1 or more times in 3 months 3
Once in a !ear 1 or more times in 3 months 5
1 or more times in 3 months 1 or more times in 3 months 3
Never Never 1
Once in a !ear Once in 6 months 5
1 or more times in 3 months Never 5
Once in 6 months Once in 6 months 5
1 or more times in 3 months 1 or more times in 3 months 4
Once in 6 months Never 5
1 or more times in 3 months Never 5
Once in a !ear 1 or more times in 3 months 1
1 or more times in 3 months Once in 6 months 1
1 or more times in 3 months 1 or more times in 3 months 5
1 or more times in 3 months Never 5
"ess than all the a$ove 1 or more times in 3 months 5
1 or more times in 3 months 1 or more times in 3 months 5
Once in a !ear Once in a !ear 5
7/25/2019 Final QM Analysis
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m!ortance
Transaction "ecurity Preference Points "M" nterface #efund
4 2 1 3 1
5 4 3 3 4
4 1 2 3 5
5 4 5 5 5
5 1 4 4 4
5 3 3 4 5
5 3 2 5 5
2 1 3 4 5
2 2 5 4 3
1 4 3 1 1
5 2 4 4 4
3 1 4 4 5
5 5 5 3 5
4 1 5 5 5
5 2 4 3 5
5 2 3 4 4
5 5 3 5 5
4 3 2 5 5
4 4 5 4 5
4 2 3 4 2
4 2 5 5 5
3 1 2 3 5
4 3 4 5 5
4 5 4 4 3
4 4 3 4 5
3 1 4 3 5
5 1 1 3 1
4 2 3 3 4
5 2 5 5 4
5 3 3 4 5
3 3 2 3 5
4 3 1 1 5
2 2 2 4 5
5 2 4 4 5
4 5 2 1 4
5 1 2 4 4
3 2 2 1 1
5 4 2 4 4
5 2 3 5 4
5 1 1 3 5
4 2 2 3 5
4 4 4 4 3
4 1 2 3 4
7/25/2019 Final QM Analysis
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Preferred $ebsite
Movies Bus Airline
Yes res%ective multi%le& cleartri% cleartri%
No $oo'm!sho re($us cleartri%
No res%ective multi%le& re($us cleartri%
Yes $oo'm!sho re($us cleartri%
No $oo'm!sho re($us cleartri%
Yes $oo'm!sho !atra ma'em!tri%
Yes $oo'm!sho !atra ma'em!tri%
Yes $oo'm!sho re($us ma'em!tri%
Yes $oo'm!sho re($us ma'em!tri%
No $oo'm!sho ma'em!tri% ma'em!tri%
No '!a)oon*a 'srtc ma'em!tri%
Yes $oo'm!sho ma'em!tri% ma'em!tri%
Yes $oo'm!sho cleartri% ma'em!tri%
No $oo'm!sho re($us ma'em!tri%
Yes $oo'm!sho re($us ma'em!tri%
Yes res%ective multi%le& other ma'em!tri%
Yes res%ective multi%le& 'srtc ma'em!tri%
Yes $oo'm!sho re($us ma'em!tri%
Yes $oo'm!sho re($us ma'em!tri%
Yes res%ective multi%le& ma'em!tri% ma'em!tri%
No $oo'm!sho other ma'em!tri%
No res%ective multi%le& 'srtc ma'em!tri%
No $oo'm!sho re($us ma'em!tri%
Yes $oo'm!sho ma'em!tri% ma'em!tri%
Yes $oo'm!sho ma'em!tri% ma'em!tri%
No res%ective multi%le& re($us ma'em!tri%
No res%ective multi%le& re($us ma'em!tri%
No res%ective multi%le& re($us ma'em!tri%
!es $oo'm!sho re($us other
No res%ective multi%le& cleartri% other
Yes res%ective multi%le& 'srtc res%ective airline
No res%ective multi%le& re($us res%ective airline
Yes $oo'm!sho 'srtc res%ective airline
Yes $oo'm!sho re($us res%ective airline
No res%ective multi%le& other res%ective airline
Yes $oo'm!sho other !atra
Yes res%ective multi%le& 'srtc !atra
Yes res%ective multi%le& 'srtc !atra
No res%ective multi%le& re($us !atra
No res%ective multi%le& !atra !atra
No $oo'm!sho 'srtc !atra
No $oo'm!sho re($us !atra
Yes res%ective multi%le& re($us !atra
%o you chec& multi!le'ebsites
7/25/2019 Final QM Analysis
7/19
Mobile Boo&ing
Train
cleartri% No
irctc No
irctc No
!atra No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc Yes
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc Yes
Yes
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc No
irctc Yes
irctc No
!atra No
irctc No
irctc No
irctc Yes
7/25/2019 Final QM Analysis
8/19
We$site SMS -ser .nter# /re#erence /oints
others 4 45 25
cleartri%com 3 36 24
airline e$sites 22 26 3
!atracom 225 36 256
ma'em!tri%com 347 3375 2125
+nova oFactor Without e%lication
SMS -ser .nter#ace /re#erence /oints
S-MM+Y ount Sum +vera*e
others 3 11 36666666667
cleartri%com 3 8 3
airline e$sites 3 7 26
!atracom 3 67 28
ma'em!tri%com 3 87 288
SMS 5 1482 284
-ser .nter#ace 5 17835 357
/re#erence /oints 5 1255 2517
+NO,+
Source o# ,ariation SS (# MS
os 137027 4 04582566667
olumns 277663 2 143316667
Error 2815253 03644066667
otal 7628843 14
7/25/2019 Final QM Analysis
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+NO,+
We$site
others
cleartri%com
airline e$sites
!atracom
ma'em!tri%com
+nova oFactor Without e%lication
/rice ransaction Securit! e#un(
,ariance S-MM+Y
103333 others
036 cleartri%com
016 airline e$sites
07287 !atracom
0563425 ma'em!tri%com
060553 /rice
04145 ransaction Securit!
0100685 e#un(
+NO,+
F /value F crit Source o# ,ariation
126026 0360574 206426os
384423 006413 311311olumns
Error
otal
7/25/2019 Final QM Analysis
10/19
/rice ransaction Securit! e#un(
2 5 45
4 46 3
4 36 4
4 4375 375
46 381 421
ount Sum +vera*e ,ariance
3 115 33333333 253333
3 124 413333333 0173333
3 132 44 04
3 12125 404166667 00885
3 1272 424 01187
5 184 3 1232
5 2145 4287 030682
5 2106 4212 020287
SS (# MS F /value F crit
0542473 4 01356133 01661 08422 206426
045563 2 02427167 0302282 0747206 311311
642507 0031353
7453123 14
7/25/2019 Final QM Analysis
11/19
/urchasin* /at
9us North South
Online 14 11 25 051385
ounter 10 1 041605
22 21 43
North South
Online 127807 122083
ounter 8208302 78068
North South
Online 0114334 0118778
ounter 015787 0166358
chi s:uare statistic 0558268
chi test 0454555
;e*rees o# #ree(om 1
ritical
7/25/2019 Final QM Analysis
12/19
ern
Movies North South
Online 8 10 18 04416
ounter 13 11 24 05514
22 21 43
North South
Online 872083 827807
ounter 1227807 1172083
North South
Online 0053466 0056012
ounter 0042327 0044343
hi S:uare statistic 0186148
chi test 06574
;e*rees o# #ree(om 1
ritical
7/25/2019 Final QM Analysis
13/19
Frequency of O(L() Purchase for MO*)"
+, - location and frequency of online tic&et boo&ing f
MO*)" (orth "outh#re:uent 7 11 1
not #re:uent 15 10 25
22 21 43
frequency of !urchase
MO*)" (orth "outh
#re:uent 82083023256 7806876744
not #re:uent 12780687674 12208302326
(orth "outh
#re:uent 05300083863 0555247838
not #re:uent 0316067653 0388775161
his:uare 1666426166
;OF 1 nference - since
ritical chis:uare 34145207
Frequency of O(L() Purchase for T#A("
+, - location and frequency of online tic&et boo&ing f
T#A(" (orth "outh /frequently3O() O#
#re:uent 12 15 27
not #re:uent 10 6 16
22 21 43
T#A(" (orth "outh
#re:uent 13138534 1316046512
not #re:uent 160465116 71385344
(orth "outh
#re:uent 0231858126 0248535751
not #re:uent 04018556025 04210863455
his:uare 131076435
;OF 1 nference - since c
ritical chis:uare 34145207
7/25/2019 Final QM Analysis
14/19
r MO*)" are inde!endent +, - loca
/frequently3atleast once in 4month0 Airline041605 #re:uent
051385 not #re:uent
)5P)CT)%
Airline
#re:uent
not #re:uent
CALC6LAT)%
#re:uent
not #re:uent
his:uare
hisq./calc01chisq/critical02acce!t +, ;OF
ritical chis:uare
r T#A(" are inde!endent +, - loc
O#) TM)" ( T+#)) MO(T+"0 9uses
0627807 #re:uent
0372083 not #re:uent
)5P)CT)%
9-SES
#re:uent
not #re:uent
CALC6LAT)%
#re:uent
not #re:uent
his:uare
isq./calc01chisq./critical02ACC)PT +, ;OF
ritical chis:uare
7/25/2019 Final QM Analysis
15/19
Frequency of O(L() Purchase for A#L()"
tion and frequency of online tic&et boo&ing for A#L()" are inde!end
(orth "outh /frequently3atleast onc15 5 20 04651162781
7 16 23 053437208
22 21 43
(orth "outh
102325514 8767441605
117674416 112325514
(orth "outh
22211845032 232686567
183147341 202344407
503020628
3 nference - since chisq./calc08chisq./critic
34145207
Fre:uenc! o# online $oo'in* #or 9-SES
ation and frequency of online tic&et boo&ing for B6")" are inde!ende
(orth "outh /frequently3atleast onc
10 8 18 0441604651
12 12 24 0551385348
22 21 43
(orth "outh
87208302326 82780687674
12278068767 11720830233
(orth "outh
0000115723 0003830757
00063424847 0006644513
0028381661
1 nference - since chisq./calc01chisq./c
34145207
7/25/2019 Final QM Analysis
16/19
nt
e in 7months0
)5P)CT)%
CALC6LAT)%
l02#)9)CT +,
t
e in :months0
)5P)CT)%
CALC6LAT)%
ritical02ACC)PT +,
7/25/2019 Final QM Analysis
17/19
E>ESS.ON
+vera*e .m%or
We$site No o# -sers ?@1A ransaction Securit! ?@2A
others 00465116278 5
cleartri%com 0116278068 46
airline e$sites 0116278068 36
!atracom 0160465116 4375
ma'em!tri%com 053437208 381
S-MM+Y O-/-
e*ression Statistics
Multi%le 085082612
S:uare 08042618333
+(Buste( S:uare 06170477333
Stan(ar( Error 06674846
O$servations 5
+NO,+
(# SS
e*ression 3 4456202074
esi(ual 1 04717871826
otal 4 482
oeCcients Stan(ar( Error
.nterce%t 820084423 3700780846No o# -sers 21331475458 25067515146
ransaction Securit! 0607881 10766002233
SMS 0665648084 067835466
ES.;-+" O-/-
O$servation /re(icte( /rice esi(uals
1 22488014011 024880140112 3428606521 0570383472
3 438643584 0038643584
4 42703211 02703211
5 4583115367 000614633
7/25/2019 Final QM Analysis
18/19
ance *iven to the #actor
SMS ?@3A /rice ?YA
4 2
3 4
22 4
225 4
347 46
MS F Si*niDcance F
145400835 31436702 03750605
04717871826
t Stat /value "oer 85 -%%er 85 "oer 850
241310148 024386705 378147177305 5631650657 3781471773050860804 05511501748 28711504212 3384445513 2871150421
0788544614 0570623372 145402827664 121712846 14540282766
10112373605 04864430586 83132578536 784012134 83132578536
Stan(ar( esi(uals
072764744781660364616
01154456414
0357625572
001018148
7/25/2019 Final QM Analysis
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-%%er 850
56316506573384445513
121712846
784012134