Final QM Analysis

7/25/2019 Final QM Analysis

1/19

Movies Ai

Age Gender Location Online At Counter Online

21 Female East 0 1 1

26 M North 1 0 1

23 Male South 1 0 1

25 Male West 0 1 1

25 M West 1 0 1

26 Female East 0 1 1

25 Male East 1 0 1

25 Male North 1 0 1

24 Male North 1 1

25 F North 1 0 1

25 Male South 0 1 1

22 Male South 0 1 1

24 Female South 1 0 1

22 Male South 0 1 1

21 Male South 1 0 1

23 Male South 1 0 1

22 M South 1 0 1

22 M South 1 0 1

21 M South 0 1 0

24 M South 0 1 1

25 M South 1 0 1

25 M South 0 1 1

23 M South 0 1 1

23 Male West 1 1 1

26 Male West 0 1 0

22 Male West 0 1 1

21 F West 1 0 1

25 M West 1 0 1

26 Male East 0 1 1


26 Male North 1 0 1

24 Male South 0 1 1

21 Male West 0 1 1

25 Male West 1 0 1

26 Male West 0 1 1

26 Male East 0 1 1

27 Male East 0 1 1


25 Male South 0 1 1


24 M South 1 0 1

22 M South 0 1 1

23 Male West 0 1 1


2/19


3/19

Frequenc

Movies Airline

Never 1 or more times in 3 months

Once in to months Once in 6 months

1 or more times a month Once in a !ear

"ess that all o# a$ove Once in 6 months


"ess that all o# a$ove "ess than all the a$ove

Once in three months 1 or more times in 3 months

1 or more times a month Once in 6 months

Once in to months Once in a !ear

1 or more times a month 1 or more times in 3 months

Never "ess than all the a$ove

Once in to months "ess than all the a$ove

1 or more times a month "ess than all the a$ove

Once in to months Never

Once in to months Never

Once in to months 1 or more times in 3 months

1 or more times a month Never


Never Never






Never Never

Once in to months Once in a !ear

Once in three months Never


Never 1 or more times in 3 months






Once in three months Once in 6 months


Once in three months Once in 6 months

"ess that all o# a$ove Never


Never Once in 6 months

"ess that all o# a$ove Never


"ess that all o# a$ove Once in 6 months


4/19

of Purchase

Train Bus Price

Once in a !ear Once in a !ear 5

1 or more times in 3 months 1 or more times in 3 months 5


1 or more times in 3 months Never 5


Once in 6 months Once in 6 months 5


Once in a !ear 1 or more times in 3 months 5


1 or more times in 3 months "ess than all the a$ove 5

Once in 6 months 1 or more times in 3 months 4




1 or more times in 3 months Once in 6 months 5




Once in 6 months Never 5






Never Never 5





Never Never 1

Once in a !ear Once in 6 months 5




Once in 6 months Never 5






"ess than all the a$ove 1 or more times in 3 months 5


Once in a !ear Once in a !ear 5


5/19

m!ortance

Transaction "ecurity Preference Points "M" nterface #efund

4 2 1 3 1

5 4 3 3 4

4 1 2 3 5

5 4 5 5 5

5 1 4 4 4

5 3 3 4 5

5 3 2 5 5

2 1 3 4 5

2 2 5 4 3

1 4 3 1 1

5 2 4 4 4

3 1 4 4 5

5 5 5 3 5

4 1 5 5 5

5 2 4 3 5

5 2 3 4 4

5 5 3 5 5

4 3 2 5 5

4 4 5 4 5

4 2 3 4 2

4 2 5 5 5

3 1 2 3 5

4 3 4 5 5

4 5 4 4 3

4 4 3 4 5

3 1 4 3 5

5 1 1 3 1

4 2 3 3 4

5 2 5 5 4

5 3 3 4 5

3 3 2 3 5

4 3 1 1 5

2 2 2 4 5

5 2 4 4 5

4 5 2 1 4

5 1 2 4 4

3 2 2 1 1

5 4 2 4 4

5 2 3 5 4

5 1 1 3 5

4 2 2 3 5

4 4 4 4 3

4 1 2 3 4


6/19

Preferred $ebsite

Movies Bus Airline

Yes res%ective multi%le& cleartri% cleartri%

No $oo'm!sho re($us cleartri%

No res%ective multi%le& re($us cleartri%

Yes $oo'm!sho re($us cleartri%

No $oo'm!sho re($us cleartri%

Yes $oo'm!sho !atra ma'em!tri%

Yes $oo'm!sho !atra ma'em!tri%

Yes $oo'm!sho re($us ma'em!tri%


No $oo'm!sho ma'em!tri% ma'em!tri%

No '!a)oon*a 'srtc ma'em!tri%

Yes $oo'm!sho ma'em!tri% ma'em!tri%

Yes $oo'm!sho cleartri% ma'em!tri%

No $oo'm!sho re($us ma'em!tri%


Yes res%ective multi%le& other ma'em!tri%

Yes res%ective multi%le& 'srtc ma'em!tri%



Yes res%ective multi%le& ma'em!tri% ma'em!tri%

No $oo'm!sho other ma'em!tri%

No res%ective multi%le& 'srtc ma'em!tri%

No $oo'm!sho re($us ma'em!tri%



No res%ective multi%le& re($us ma'em!tri%



!es $oo'm!sho re($us other

No res%ective multi%le& cleartri% other

Yes res%ective multi%le& 'srtc res%ective airline

No res%ective multi%le& re($us res%ective airline

Yes $oo'm!sho 'srtc res%ective airline

Yes $oo'm!sho re($us res%ective airline

No res%ective multi%le& other res%ective airline

Yes $oo'm!sho other !atra

Yes res%ective multi%le& 'srtc !atra

Yes res%ective multi%le& 'srtc !atra

No res%ective multi%le& re($us !atra

No res%ective multi%le& !atra !atra

No $oo'm!sho 'srtc !atra

No $oo'm!sho re($us !atra

Yes res%ective multi%le& re($us !atra

%o you chec& multi!le'ebsites


7/19

Mobile Boo&ing

Train

cleartri% No

irctc No

irctc No

!atra No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc Yes

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc Yes

Yes

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc No

irctc Yes

irctc No

!atra No

irctc No

irctc No

irctc Yes


8/19

We$site SMS -ser .nter# /re#erence /oints

others 4 45 25

cleartri%com 3 36 24

airline e$sites 22 26 3

!atracom 225 36 256

ma'em!tri%com 347 3375 2125

+nova oFactor Without e%lication

SMS -ser .nter#ace /re#erence /oints

S-MM+Y ount Sum +vera*e

others 3 11 36666666667

cleartri%com 3 8 3

airline e$sites 3 7 26

!atracom 3 67 28

ma'em!tri%com 3 87 288

SMS 5 1482 284

-ser .nter#ace 5 17835 357

/re#erence /oints 5 1255 2517

+NO,+

Source o# ,ariation SS (# MS

os 137027 4 04582566667

olumns 277663 2 143316667

Error 2815253 03644066667

otal 7628843 14


9/19

+NO,+

We$site

others

cleartri%com

airline e$sites

!atracom

ma'em!tri%com

+nova oFactor Without e%lication

/rice ransaction Securit! e#un(

,ariance S-MM+Y

103333 others

036 cleartri%com

016 airline e$sites

07287 !atracom

0563425 ma'em!tri%com

060553 /rice

04145 ransaction Securit!

0100685 e#un(

+NO,+

F /value F crit Source o# ,ariation

126026 0360574 206426os

384423 006413 311311olumns

Error

otal


10/19

/rice ransaction Securit! e#un(

2 5 45

4 46 3

4 36 4

4 4375 375

46 381 421

ount Sum +vera*e ,ariance

3 115 33333333 253333

3 124 413333333 0173333

3 132 44 04

3 12125 404166667 00885

3 1272 424 01187

5 184 3 1232

5 2145 4287 030682

5 2106 4212 020287

SS (# MS F /value F crit

0542473 4 01356133 01661 08422 206426

045563 2 02427167 0302282 0747206 311311

642507 0031353

7453123 14


11/19

/urchasin* /at

9us North South

Online 14 11 25 051385

ounter 10 1 041605

22 21 43

North South

Online 127807 122083

ounter 8208302 78068

North South

Online 0114334 0118778

ounter 015787 0166358

chi s:uare statistic 0558268

chi test 0454555

;e*rees o# #ree(om 1

ritical


12/19

ern

Movies North South

Online 8 10 18 04416

ounter 13 11 24 05514

22 21 43

North South

Online 872083 827807

ounter 1227807 1172083

North South

Online 0053466 0056012

ounter 0042327 0044343

hi S:uare statistic 0186148

chi test 06574

;e*rees o# #ree(om 1

ritical


13/19

Frequency of O(L() Purchase for MO*)"

+, - location and frequency of online tic&et boo&ing f

MO*)" (orth "outh#re:uent 7 11 1

not #re:uent 15 10 25

22 21 43

frequency of !urchase

MO*)" (orth "outh

#re:uent 82083023256 7806876744

not #re:uent 12780687674 12208302326

(orth "outh

#re:uent 05300083863 0555247838

not #re:uent 0316067653 0388775161

his:uare 1666426166

;OF 1 nference - since

ritical chis:uare 34145207

Frequency of O(L() Purchase for T#A("

+, - location and frequency of online tic&et boo&ing f

T#A(" (orth "outh /frequently3O() O#

#re:uent 12 15 27

not #re:uent 10 6 16

22 21 43

T#A(" (orth "outh

#re:uent 13138534 1316046512

not #re:uent 160465116 71385344

(orth "outh

#re:uent 0231858126 0248535751

not #re:uent 04018556025 04210863455

his:uare 131076435

;OF 1 nference - since c

ritical chis:uare 34145207


14/19

r MO*)" are inde!endent +, - loca

/frequently3atleast once in 4month0 Airline041605 #re:uent

051385 not #re:uent

)5P)CT)%

Airline

#re:uent

not #re:uent

CALC6LAT)%

#re:uent

not #re:uent

his:uare

hisq./calc01chisq/critical02acce!t +, ;OF

ritical chis:uare

r T#A(" are inde!endent +, - loc

O#) TM)" ( T+#)) MO(T+"0 9uses

0627807 #re:uent

0372083 not #re:uent

)5P)CT)%

9-SES

#re:uent

not #re:uent

CALC6LAT)%

#re:uent

not #re:uent

his:uare

isq./calc01chisq./critical02ACC)PT +, ;OF

ritical chis:uare


15/19

Frequency of O(L() Purchase for A#L()"

tion and frequency of online tic&et boo&ing for A#L()" are inde!end

(orth "outh /frequently3atleast onc15 5 20 04651162781

7 16 23 053437208

22 21 43

(orth "outh

102325514 8767441605

117674416 112325514

(orth "outh

22211845032 232686567

183147341 202344407

503020628

3 nference - since chisq./calc08chisq./critic

34145207

Fre:uenc! o# online $oo'in* #or 9-SES

ation and frequency of online tic&et boo&ing for B6")" are inde!ende

(orth "outh /frequently3atleast onc

10 8 18 0441604651

12 12 24 0551385348

22 21 43

(orth "outh

87208302326 82780687674

12278068767 11720830233

(orth "outh

0000115723 0003830757

00063424847 0006644513

0028381661

1 nference - since chisq./calc01chisq./c

34145207


16/19

nt

e in 7months0

)5P)CT)%

CALC6LAT)%

l02#)9)CT +,

t

e in :months0

)5P)CT)%

CALC6LAT)%

ritical02ACC)PT +,


17/19

E>ESS.ON

+vera*e .m%or

We$site No o# -sers ?@1A ransaction Securit! ?@2A

others 00465116278 5

cleartri%com 0116278068 46

airline e$sites 0116278068 36

!atracom 0160465116 4375

ma'em!tri%com 053437208 381

S-MM+Y O-/-

e*ression Statistics

Multi%le 085082612

S:uare 08042618333

+(Buste( S:uare 06170477333

Stan(ar( Error 06674846

O$servations 5

+NO,+

(# SS

e*ression 3 4456202074

esi(ual 1 04717871826

otal 4 482

oeCcients Stan(ar( Error

.nterce%t 820084423 3700780846No o# -sers 21331475458 25067515146

ransaction Securit! 0607881 10766002233

SMS 0665648084 067835466

ES.;-+" O-/-

O$servation /re(icte( /rice esi(uals

1 22488014011 024880140112 3428606521 0570383472

3 438643584 0038643584

4 42703211 02703211

5 4583115367 000614633


18/19

ance *iven to the #actor

SMS ?@3A /rice ?YA

4 2

3 4

22 4

225 4

347 46

MS F Si*niDcance F

145400835 31436702 03750605

04717871826

t Stat /value "oer 85 -%%er 85 "oer 850

241310148 024386705 378147177305 5631650657 3781471773050860804 05511501748 28711504212 3384445513 2871150421

0788544614 0570623372 145402827664 121712846 14540282766

10112373605 04864430586 83132578536 784012134 83132578536

Stan(ar( esi(uals

072764744781660364616

01154456414

0357625572

001018148


19/19

-%%er 850

56316506573384445513

121712846

784012134

Final QM Analysis

Documents

Transcript of Final QM Analysis