MARK WOODSPDM SM 11November 9th, 2016

FINAL PRESENTATION

AGENDA‣ Team introduction‣ Recap

‣ The Product - Clearance Toolbox‣ The Problem - Copyright 101, ‣ Market Sizing

‣ Personas‣ Prototyping

‣ Wireframes, User testing‣ Roadmap

‣ Objectives & KPIs‣ Premium Features

‣ Premium Success KPIs

THE TEAM

MARK WOODS8 YEARS MAJOR STUDIO FILM2 YEARS INDEPENDENT FILM IN US & UK50+ TITLES

MARKWOODS.MEDIA

RECAP - THE PRODUCT

CLEARANCE TOOLBOXAN EASY AND ACCESSIBLE METHOD OF LICENSING ARTWORK

EASY TO USE VALIDATED INFORMATION

OPTIMIZED E-CONTRACT

EASY TO UNDERSTAND

PRICING

RECAP OF THE PROBLEM

COPYRIGHT 101• GOLDEN AGE OF CREATIVITY

• DISRUPTIVE METHODS AND NEW PLATFORMS

• HOW DO WE PROTECT AND RESPECT ARTISTS’ WORK?

PROBLEM - TO LICENSE OR NOT TO LICENSE..

LICENSE• TIME COST• JUNIOR ERRORS• HARDER TO BUDGET

DON’T LICENSE• REMOVALS• MONEY DAMAGES• CREATIVE FAIL

MARKET SIZING

‣ AVERAGE PRODUCTION BUDGET US RELEASES 2007 - 2020 - $34.5 M

‣ 40% P&A Marketing - $13.5 M / Film Budget $21M‣ 4% OF BUDGET TO ART DEPARTMENT - $550 K‣ 1% OF ART BUDGET SPENT ON CLEARANCE - $6K‣ 69 TOTAL US RELEASES in 2015 http://bit.ly/ProductionMetrics

FILM PRODUCTION BUDGETS

Total US addressable market opportunity in 2017 with 3% AGR (inflation)

$400,000

0

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

450000000

1900 1920 1940 1960 1980 2000 2020 2040

ProductionBudgets

PERSONAS

Name: Independent AnnieAge: 28Marital Status: SingleEducation: UniversityOccupation: Media Producer

Name: Burnt Out BrianAge: 30Marital Status: SingleEducation: UniversityOccupation: Large Studio Employee

“I don’t have the time to constantly ask the

same questions to our freelancers when their creative ideas to me”

“I understand the process, but I’m

confused why some art is OK to use and some other pieces

are not”

INDEPENDENT ANNIE

Independent Media Producer

ANNIE’S SKILLS

TIME MANAGEMENT

BUDGETING

DOCUMENT FILING

CREATIVE

STAKEHOLDER MANAGEMENT

“do I really have to pay money to use it?”

www.bestppt.com

CLEARANCE TOOLBOX

AN ESSENTIAL AID FOR CREATIVE PROFESSIONALS

www.bestppt.com

PROTOTYPING

SKETCH

WIREFRAME

24 HOUR TURNAROUND

RESPONSE:

PRODUCT OBJECTIVES

01OBJECTIVE

LAUNCH AWESOME, HELPFUL MOBILE APP FOR CREATIVES

02OBJECTIVE

DELIVER AMAZING CUSTOMER SUPPORT EXPERIENCE AND BUILD AN AGILE SYSTEM WHICH USERS TRUST

03OBJECTIVE

OFFER A HELPFUL RANGE OF PREMIUM FEATURES

KPIS - DEV

01OBJECTIVE

02OBJECTIVE

03OBJECTIVE

• Product development completed by Dec 31, 2016• Deliver key UX designs by Jan 15, 2017• MVP launch Feb 18, 2017 after 2 product sprints

• User satisfaction score of 70% by start of Q2• Reduce user lag time to submit a request by 33% over competitors by end of Q3• User engagement score of > 30% for all users end of by Q2

• Begin premium feature list by end of Q1• Integrate E-contract system by Q3 (Docu-sign API)• Interview 5 potential premium subscribers by Q2• Ship premium subscribers features by end of Q3• Increase user base from free to premium by 10% by start of Q3

BENCHMARKS?

ROADMAP

http://bit.ly/clearanceroadmap

PREMIUM FEATURES

DOWNLOAD COSTS

REQUESTS PER WEEK

LEGAL TEMPLATES

E & O LEGAL INSURANCE

BASIC PACKAGE

$5

ONE FREE REQUEST

How We’ll Make Money : Driving Conversion to Premium

PREMIUM +TARGETEDPREMIUM

$5

UNLIMITED @ $20

$5

UNLIMITED @ $50

KPIS - PRODUCT SUCCESS

BENCHMARKS• Current requests 10 - 100+ items licensed per film• Average a 20% Conversion to Premium rate by Q2 • 20 premium user images in Q1• 51% user satisfaction score by Q2

Acceptance CriteriaTrello: bit.ly/trelloclearance

THANK YOU!

QUESTIONS?

THE MOST COMPELLING AND EASY WAY TO LICENSE ARTISTIC AND COPYRIGHT PROTECTED WORKS

THE CLEARANCE TOOLBOX