J.Crew Boys

Fall 2011Preppy & BrightBy: Dasha Kondratiev

Target Customer

Boys between the ages of 2-13 who have fashionable parents, grandparents, aunties and uncles. The parents believe their kids are the extension of themselves so they keep them up to date with all the recent styles.

General

• Founded in 1983 as a catalog• 46 Retail + 9 Crewcut = 55 stores

Target Retail: $59.50

Target Retail: $98

Target Retail: $39

Overview

• In store date: August 12, 2011

• Number of stores: 55

• Total markup: 67%

• Total Retail: $696,767.50