Design + Technology

SplotchSplotch!

• The business• The opportunity • The technology• The economy• The market• The financials• The website

Splotch!

Online portal

High volume business

Focus on Upper Middle Class

Partner with developers

Business Model

Service Pricing

Service Price Description

Public Website FreeBasic design content. Ability to test drive customized services.

Basic services $500 per 3 home visits3 one hour home visits with customers. The goals is to establish design plan.

Premium services $87 per hour In addition to basic services, designers are available to work on an hourly basis.

Procurement services 50% of savingsDesigners will help customers purchase goods.

Currently 60% of home interior design revenue from top 5% of households

We can create the first “franchised” design firm

Fragmented industry

Opportunity

Technology

Demo available!

Partnership with Beelight Software

WHITEBOARD

Fluctuates with home sales

Billings are up in 2011

Now is the time to prepare for post-recession

Demand

Revenue Trends

• $10.5 Billion industry in US• $1.7 Billion in Metro NYC

Marketing & Sales

Marketing Analysis $430 MILLION RESIDENTIAL DESIGN INDUSTRY

IN METRO NYC

Market SegmentationAffluent

TypeIncome

% of all American

# of Households

Super Affluent

$250K+ 4% 2.5M

Highly Affluent

$150K-$249K

9% 7.3M

Mass Affluent

$100K-$149K

15% 15.7M

Marketing Strategy@SPLOTCH

SPLOTCH.COM

Sales Strategy 50-40-1050% will come from website traffic

40% of sales will come from partnerships will developers

10% will come from direct prospecting

Sales StrategyKPMsKey Performance

MeasuresMeasurement Target

Appointment close ratios

Appointments per inquiry

50%

Sales close ratiosCustomers per

prospect7-8%

Up-sell ratePremium services

per customer20%

Website trafficNumber of unique

visitorsTBD

Organizational Structure

Feasibility

Startup Cost $948,000

1 year to develop

3 years to breakeven

Splotch!Financials

Funding

Financial Projections

Financial Projections

Break-Even

Return on Investment

Thank youThank you