Post on 07-Apr-2018
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What is an i-pad???? Is it a Phone?
Is it a Laptop?
Is it both Phone and Laptop?
Its Both and much more
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Introducing the iPad
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Introduction
Apple Inc. was founded by Steve Jobs and Steve Wozniak in1976.
It is an American multinational corporation with a focus on
designing and manufacturing consumer electronics andclosely related software products.
Apple launched ipad in us market in March 2010 andworldwide market in June to July 2010
The company operates 194 retail stores in the United States,and more in the United Kingdom, Japan,canada.
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Architecture Of iPadArchitecture Of iPadThe A4 Processor
It is a 32bit-ARM based system-on-chipdesigned by Apple.
It is first used in iPad.It was first announced onJan 27, 2010, during Apples Latest creationevent.
It runs at 1GHz and contains a Cortex-A8 CPUcore with a power VR SGX graphics processor.
It was custom designed by Apple engineers to
be extremely powerful and efficient.
It makes iPad fantastic for everything fromproductivity applications and to games.
The A4 chips is so power efficient that it helpsiPad get up to 10 hours of battery life on asingle charge.
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Technical SpecificationsTechnical Specifications
Size and Weight
Height: 9.56 inches (242.8mm)
Width: 7.47 inches (189.7 mm)
Weight: 1.5 pounds (0.68 kg) Wi-Fi model;
1.6 pounds (0.73 kg) Wi-Fi + 3G model
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Display
9.7 inches (diagonal) LED-backlitglossy widescreen Multi-Touch displaywith IPS technology.
1024-by-768-pixel resolution at 132pixels per inch (ppi).
Fingerprint-resistant
Support for display of multiplelanguage and charactersimultaneously.
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TechnicalTechnicalSpecificationsSpecifications
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Capacity 16GB, 32GB or 64GB flash drive.
Sensors Accelerometer Ambient light sensorThree axis gyro
Battery and Power Built-in 25 watt-hour rechargeable lithium-polymer battery.
Up to 10 hours of surfing the web on Wi-Fi, watching video, orlistening to music.
Charging via power adapter or USB to computer system.
Technical SpecificationsTechnical Specifications
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Wireless and CellularWi-Fi Model:
Wi-Fi (802.11a/b/g/n)
Bluetooth 2.1+ EDR technology
Wi-Fi + 3G Model:
UMTS/HSDPA (850,1900,2100 MHz).
GSM/EDGE (850,900,1800,1900, MHz).
Wi-Fi (802.11a/b/g/n).
Bluetooth 2.1+ EDR technology.
Technical SpecificationsTechnical Specifications
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Models and prices
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iPad Accessories
Ipad case
Ipad Dock Keyboard
Ipad Dock
Ipad camera connection Kit
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Reasons to buy ...
1) Undeniably cool...looks like a giant ipod and the looksuprises quite nicely.
2) The best e-reader.
3) Helps for business, access mails, share documents,presentation etc..
4) Gamming.
5) Makes it easy to share media.
6) User friendly applications.
7) Status Symbol
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Mobile Browsing
Google maps
Itunes Music and Videos
Photos
Youtube
e-book reader
Appstore
Connectivity
Motion games
Applications
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1. Acer Iconia Tab A100 2. Acer Iconia Tab A500
3. ASUS Eee Pad Transformer TF101
4. Barnes and Noble Nook Color
5. HTC Flyer
6. Lenovo IdeaPad K1
7. Lenovo ThinkPad Tablet
8. Samsung Galaxy Tab 10.1
9. Toshiba Thrive
10.Vizio Tablet
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v/s
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Apple iPad Samsung Galaxy Tab
Screen 9.7 inch LED 7 inch TFT
Resolution 1024x768 1024x600
Operating System iOS 4.1 Android 2.2
Storage 16,32,64 GB 16 & 32 GB
Multitouch Yes Yes
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Features Apple iPad Samsung Galaxy Tab
Calling No Yes
Battery Upto 10 hrs Upto 7 hrs
Camera No Yes
Bluetooth 2.1 3
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SWOT ANALYSIS
Strength Sufficient resources assigned to process the product
Ipad is attractive to both men and women
Ipad Superior quality to compete
Previous products has good name/standing
Ipad has enhance major technology
Ipad is a Wi-Fi device
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SWOT ANALYSIS
Weaknesses
The product line is thin, incapable to develop in othermarket
The price is high, which might switch customers to rival
competitors
Beginning new product while niche market is being directedby other rival competitors
Poor advertisement plan, customers are not correctly
introduce to the important use of ipad
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OPPORTUNITIES
Chance to exploit strong finance
Build up excellent support for prospect money value
Chance for rapid market development-education gadgettalented to read eBooks
Chance for developing market trend
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THREATS
Persistent market entry by new rival
Risk of not attracting intended customers-hence lossinstead of profit
Exposed to the risk of business rotation
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MARKETING MIX
PRODUCT
Ipad is a mobile gadget that read e-books glance webs, writeand receive mails
Sight movies and photos
Wi-Fi connectivity
Battery last 10hours
PRICE
Initially, ipad 16GB without 3G connectivity will be price at
$499
Ipad 64GB with 3G connectivity will be price at $829
Six month later, ipad 32GB will be price at $399 and ipad64GB will be price at $599
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MARKETING MIX CONTINUES
PlaceIndirect distribution via intermediaries
Transport the products by lease truck to intermediaries
Warehouse the products close to intermediaries- for easytransport and minimise cost.
Promotion
Advert on Television and Magazines with focus on:
Target market
Time to reach target market
Attain the objective at the lowest feasible cost
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It uses the new 1Ghz Apple chip, so the processing is muchmore faster.
Any existing iPhone App can be used.
Its portable, smaller in size than a laptop.
It has user friendly interface.
It has 10hrs of battery life best compared to that of laptop.
Can be used for both business as well as entertainment
Apple appstore has got millions of applications, whereassamsung has got only thousands of them
Accessibility-Voice over.
Advantages
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No support for flash based applications.
Multi- tasking is difficult.
No support for SD card memory slots.
Built in USB slots missing.
Disadvantages
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Less at your handsmore at your finger tips
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conclusion
The name iPad is a killing word, morethan a product, its a statement, an idea and
potentially a prime mover in the world ofconsumer electronics
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Thank you