Post on 29-Jun-2015
description
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about the techniques used to influence opinion LO: how to understand genre and marketing
FILM PROMOTION
Film genre is a concept that involves a process of categorisation and labelling of easily recognisable conventions that exist in any particular set of films
It is used by both film producing/distributing institutions and audiences
WHAT IS GENRE?
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about the techniques used to influence opinion LO: how to understand genre and marketing
LET’S DECONSTRUCT
THIS
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about the techniques used to influence opinion LO: how to understand genre and marketing
HOW DOES THIS ADD TO
THE MARKETING
OF THE FILM?
Film producers use genre as a means of minimising the economic risk in making films
Film distributors/exhibitors use genre as a means of advertising and promoting films
Both depend upon audiences’ foreknowledge and past experience
GENRE & INSTITUTIONS
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
Audiences use genre to give them predictable pleasures when consuming/watching a film
Audiences have certain expectations of genre films
Audiences expect genre films to involve innovation, inflection/subversion of the generic conventions
GENRE & AUDIENCE
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
A film genre is defined by its conventions
These conventions must be present to make a film a genre film but should involve some aspect of innovation, subversion and/or inflection (otherwise it becomes a formula film)
Mise-en-scene/ SettingVisual style
ThemesIdeology
StarsCharacter-types (including stereotypes)
Narratives)Iconography
CinematographySpecial effectsSound/music
Function
Generic conventions will vary from genre to genre but will usually involve such areas of
repetition as:
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing
FO: Understanding, analysing, synthesising and evaluatingTo help me develop an informed view, I am learning about: the techniques used to influence opinion LO: how to understand genre and marketing