Assignment Bank 2: Film PromotionLearning Objectives

Key Media Concepts• Institutions• Representation• Genre

What will I learn?• The codes and conventions

of film posters and trailers.• The differences between

mainstream and independent films.

• How posters and trailers are used in the film industry to promote films to a target audience.

Coursework Tasks

• Analyse a film poster• Analyse a film trailer• Create your own idea for a film• Design a film poster • Design a storyboard• Evaluate the storyboard/trailer• Evaluate the poster

Conventions of film posters

Assignment Bank 2Film Promotion

Poster Conventions

• An eye-catching image or images often related to characters or settings

• A carefully constructed title of the film which suggests the genre

• A tagline which is a catchy slogan• The names of well know people connected to the

film• The production blurb – the tiny print at the bottom

that lists production and distribution companies

Box Office Draw

• This is the main stars of the film

• Will Smith is the biggest box office drawer in Hollywood today!

• If there is more that one actor then the names will be positioned in order of importance from left to right.

Conventions

• What do you think are the key conventions of Disaster movies?

NCIS as a way of identifying genre:

• Narrative • Characters• Iconography• Setting