Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

Post on 12-Jan-2017

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Transcript of Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

Callofduty

•  5.7 million video views delivered

•  2.19% CTR. Drove 90,000 viewers through to site where

consumers could pre-order the game

•  2 minutes and 49 secon – avge dwell time was ds in content

vodafone

Tear away?