Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16
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Transcript of Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16
Callofduty
• 5.7 million video views delivered
• 2.19% CTR. Drove 90,000 viewers through to site where
consumers could pre-order the game
• 2 minutes and 49 secon – avge dwell time was ds in content
vodafone
Tear away?