Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite

Facebook.com/Phones4u

Facebook.com/Phones4u

Facebook.com/Phones4u

Return on InvestmentInteractionsInfluence*Innovation

Ignorance

* Influence is the ability to get people to do things

(Getting employees to be more social).

Facebook.com/Phones4u

+ COMMERCIAL+ RECRUITMENT+ TRAINING

MARKETING

DIRECT / SALESWEB TEAM

PRCUSTOMER SERVICE

SOCIALMEDIA

Facebook.com/Phones4u

Cost per Acquisition (CPA)DemographicQuality ContentLoyaltyValue

What is theactual cost of

a "Like"?

What is their valueto the business?

What are we goingto do with them?

How are we going to keep them?

What type of "Likes"do we want?

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Phones 4u 'Like' Cycle

Facebook.com/Phones4u

Sysomos Social MediaListening & Engagement

Dislike

46%

Facebook.com/Phones4u

Facebook.com/Phones4uAcquisition (New) v Retention (Upgrade)SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.

Fans are 68%more likely

than non-fansto recommenda "liked" brandto their friends.

Facebook Growth 201150% of the UK population is nowon Facebook (30 million users)

Brands need to engage theirfans with great content

50% of Facebook users log onto Facebook to play a game

We have 267,000+ fansPhones 4u is the UK's No. 1 mobilephone retailer on Facebook.

We talk to approx 176,000 fansevery day. (This is double the levelof engagement most brands receive).

Phones 4u's takeover modelis based upon social gaming

Facebook ads can out-perform a traditional ATL media spend

A £30k Phones 4u takeover candeliver up to 160m impressions

All Phones 4u campaigns are basedupon recommendations & "likes"

78% of consumers trust theirfriends recommendations(Only 14% of consumers trust adverts).

PLAYGAME

CUSTOM BUILTFACEBOOK

APP

TARGETEDSOCIAL MEDIAADVERTISING

270,000 FANS

<80M IMPRESSIONSPER £10K MEDIA

CAPTURECUSTOMERDATA

4,700 FOLLOWERS

650,000 VIEWS

2,000 VIEWS/DAY

ACQUIRE ENGAGE CONVERT

EMAILFOLLOW-UP

P4UBLOG

PRODUCTREVIEWS ONP4U BLOG

Customer Engagement

Brand Awareness

Capture Data

Drive Sales

PRE-REGISTRATION OR BUYNOW AT PHONES4U.CO.UK50,000+ VIEWS PER DAY

Social Media Reporting

31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting

Isn't realrevolutionaboutrippingit up andstartingagain?

The UK's Most Subscribed YouTube Channel

Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers

Facebook.com/Phones4u

Assessing the Value of a Facebook Fan

SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com

The Average Value of aFan is £96.10 per year

Product SpendingBrand LoyaltyPropensity to RecommendEarned Media ValueCost Offset for fan acquisition

£50.78£30.60£9.59£4.80£0.33£96.10

Facebook.com/Phones4u

Product SpendingFacebook Fans v Non-Fans

Fans Non-Fans

SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com

£106.16

£82.03

£107.48

£116.57

£60.56

£93.24

£75.40

£99.21£42.84

£39.59

Our Facebook Fans be worth

£10.5m per yearcould

(£96.10 per fan)

Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)

Jeremy.Waite@Phones4u.co.uk@JeremyWaiteFacebook.com/Phones4u