Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board01/06

ProductphotographsofButterbeerfromHarry Potterwithcarrypacksandcoasters.

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board02/06

ProductphotographsofPanGalacticGargleBlasterofThe Hitchhiker’s Guide to the Galaxy.

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board03/06

ProductshotsofFizzyLiftingDrinkofCharlie & The Chocolate Factory.

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board04/06

Postersinbusstopadshellsadvertisingtheeventsatthecinema.

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board05/06

Limitededitionpopcornboxestailoredtoeachoftheevents.

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board06/06

WebbannersadvertisingtheeventsontheOdeonwebsite.