Fictional Drinks
6
Designer: Hannah Jackson. Brief: Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema. Concept: Create retail packaging for fictional drinks to be sold at Odeon movie marathons. Audience: Existing fans of the novels/movies as well as regular cinema attendees. Duration: Five weeks. Deliverables: Product packaging. Promotional materials. Board 01/06 Product photographs of Butterbeer from Harry Potter with carry packs and coasters.
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Presentation boards for Fictional Drinks
Transcript of Fictional Drinks
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board01/06
ProductphotographsofButterbeerfromHarry Potterwithcarrypacksandcoasters.
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board02/06
ProductphotographsofPanGalacticGargleBlasterofThe Hitchhiker’s Guide to the Galaxy.
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board03/06
ProductshotsofFizzyLiftingDrinkofCharlie & The Chocolate Factory.
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board04/06
Postersinbusstopadshellsadvertisingtheeventsatthecinema.
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board05/06
Limitededitionpopcornboxestailoredtoeachoftheevents.
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board06/06
WebbannersadvertisingtheeventsontheOdeonwebsite.
