FESTIVALS MEAN BUSINESSFESTIVALS MEAN BUSINESS

26 - 27 OCTOBER 200226 - 27 OCTOBER 2002

TAIPEITAIPEI

  THE HIGHLAND FESTIVAL AND ITS THE HIGHLAND FESTIVAL AND ITS IMPORTANCE TO THE CULTURE AND THE IMPORTANCE TO THE CULTURE AND THE

ECONOMY OF THE HIGHLANDS OF ECONOMY OF THE HIGHLANDS OF SCOTLANDSCOTLAND

    

ALASTAIR McDONALDALASTAIR McDONALD

  DIRECTOR of THE HIGHLAND FESTIVALDIRECTOR of THE HIGHLAND FESTIVAL

FESTIVALS MEAN BUSINESS

The Highland Festival provides a platform for Highland culture

The Highland Festival establishes its cultural identity

The importance of the Highland Festival to the economic and social life of the region

Webster’s 2002, Andromeda

FACTS and FIGURES

39,000 39,000 sq.kl.sq.kl.

36,000 36,000 sq.kl.sq.kl.22.5 22.5 mm

373,000373,000

Taigh Chearsabagh

Opened in March 1995

Focal point for the community

High quality visitor attraction

Employs 11 people

20,000 visitors in 1997

Power of Partnership

The Highland Festival

Founded in 1995

Attracts visitors outwith main tourist season

Employs 8 people

Provides a high profile ‘Showcase’ platform

Partnership funding

60% public – 25% private – 15% ticket sales

The Highland Festival

Varied programme

Traditional music Gaelic language

Festival Venues

The Highland Festival

Range of venues

Training – the Fèisean Movement

Screen Machine

The Highland Festival

Economic impact

invernesshighland 2008 Croft Culture

Strategic importance

Highland Arts Partnership

Bidh sinn ‘gad fhaicinn (we’ll be seeing you)