FESTIVALS MEAN BUSINESS 26 - 27 OCTOBER 2002 TAIPEI
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FESTIVALS MEAN BUSINESS 26 - 27 OCTOBER 2002 TAIPEI THE HIGHLAND FESTIVAL AND ITS IMPORTANCE TO THE CULTURE AND THE ECONOMY OF THE HIGHLANDS OF SCOTLAND ALASTAIR McDONALD DIRECTOR of THE HIGHLAND FESTIVAL. FESTIVALS MEAN BUSINESS. - PowerPoint PPT Presentation
Transcript of FESTIVALS MEAN BUSINESS 26 - 27 OCTOBER 2002 TAIPEI
FESTIVALS MEAN BUSINESSFESTIVALS MEAN BUSINESS
26 - 27 OCTOBER 200226 - 27 OCTOBER 2002
TAIPEITAIPEI
THE HIGHLAND FESTIVAL AND ITS THE HIGHLAND FESTIVAL AND ITS IMPORTANCE TO THE CULTURE AND THE IMPORTANCE TO THE CULTURE AND THE
ECONOMY OF THE HIGHLANDS OF ECONOMY OF THE HIGHLANDS OF SCOTLANDSCOTLAND
ALASTAIR McDONALDALASTAIR McDONALD
DIRECTOR of THE HIGHLAND FESTIVALDIRECTOR of THE HIGHLAND FESTIVAL
FESTIVALS MEAN BUSINESS
The Highland Festival provides a platform for Highland culture
The Highland Festival establishes its cultural identity
The importance of the Highland Festival to the economic and social life of the region
Webster’s 2002, Andromeda
FACTS and FIGURES
39,000 39,000 sq.kl.sq.kl.
36,000 36,000 sq.kl.sq.kl.22.5 22.5 mm
373,000373,000
Taigh Chearsabagh
Opened in March 1995
Focal point for the community
High quality visitor attraction
Employs 11 people
20,000 visitors in 1997
Power of Partnership
The Highland Festival
Founded in 1995
Attracts visitors outwith main tourist season
Employs 8 people
Provides a high profile ‘Showcase’ platform
Partnership funding
60% public – 25% private – 15% ticket sales
The Highland Festival
Varied programme
Traditional music Gaelic language
Festival Venues
The Highland Festival
Range of venues
Training – the Fèisean Movement
Screen Machine
The Highland Festival
Economic impact
invernesshighland 2008 Croft Culture
Strategic importance
Highland Arts Partnership
Bidh sinn ‘gad fhaicinn (we’ll be seeing you)
