FastOverlay - Ecommerce Marketing Manager Presentation

Post on 21-Jan-2018

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Transcript of FastOverlay - Ecommerce Marketing Manager Presentation

FastOverlayEcommerce Marketing Manager

What is FastOverlay?

Platform SaaS to manage Marketing campaigns on-site.

Promotions and Product Discount campaigns

Display Promo codes and Marketing Communication campaigns

User registration and Newsletter subscription

Recover abandoned shopping carts

Sample Overlays

Some campaigns managed with FastOverlay...

SLBenfica.pt

ClubeFashion.com

Sample Overlays

Some campaigns managed with FastOverlay...

Netviagens.com

Goodlife.com.pt

Why Overlays?

Overlays have higher CTR rates in comparison to normal display comunication: between 5% to 15%. This indicates that it gets better visitor’s attention and it’s better to promote your products to generate more sales.

+100%Increase in Sales Conversion of promoted products.

Our customers

+20M Pageviews / month

Pageviews processed to deliver campaigns with FastOverlay

More Overlay content types

Videos and Posts from Facebook External pages

Mobile friendly contents

Overlays by the big players...

eBay.com Fnac.fr

Features

FastOverlay allows to manage and schedule Marketing Campaigns without the constant need of IT intervention.

● Simple and Intuitive Manager compatible with mobile devices

● Campaigns Scheduling and automatization

● Realtime Statistics and Reporting

● Types of Overlays: Images, HTML, External URL

● Triggers: OnLoad, Scroll Down, Click, Timer, Exit Intent

● Segmentations by Language, Countries, URLs, Gender, User Level and Device (PC, tablet or mobile)

● Screen position: Top, Center, Bottom, Sides

● A/B Testing

Benefits

Increase conversion rates of Sales and User Registration while reducing time and costs on Marketing and IT.

● Increase Sales Conversion

● Increase Newsletter and New User subscription

● Campaign performance Stats & Reports

● Marketing autonomy without IT intervention

● Reduce Time and Cost on Marketing and IT

Exit IntentReduce Bounce Rate

Exit Intent

Detects visitor exit intent from website

Allows on last chance to communicate with visitor before he abandons the website.

Use cases:

● Newsletter subscription and User Registration● Display a Promo code to increase purchase intention● Reduce website bounce rate● Enhance advertising investments with better visitor

retention

+40%Increase in Newsletter Subscriptions

Abandon Carts Recovery

Setup campaigns to communicate with anonymous visitors and prevent abandoned products in shopping carts.

Use Case:

● Communicate before exit with Exit Intent event.● Communicate on website inactivity with Timeout

event

Advantages:

● Reduce shopping cart abandon rate● Enhance advertising investments

+25%Recovered Shopping Carts

IT InfrastructureOVH Telecom

Data Center in Paris with Low Latency connectivity

CloudFlare CDNFast Content Delivery + Security anti-DDoS

CDN with 74 Points of Presence worldwide

92% contents delivered through CloudFlare CDN

Give Sales Power to your Marketing!

30 days Free Trial

www.FastOverlay.com

Thank you!Contacts:

Vasco Pinheiro

vasco@fastoverlay.comSkype: vhbmspTelf: +351 91 432 91 39

www.FastOverlay.com