Post on 01-Nov-2014
description
A Presentation on Fact FinderYour Presenters
Nguyen Thanh KhoaGan Kah Hwee
Alson Chew Ming YongNgu Wah LinSu Mon Kywe
Wang Chao
The search innovation – Fact Finder
The search innovation – Fact Finder
1.) User Needs
2.) Fact Finder Product Features
3.) Business Proposition
4.) Competitive Landscape 5.) Fact Finder Architecture
6.) Technology
7.) Question & Answer Session
Presentation Agenda
User Needs
• Many fields require large amount of research
• Readers do not always understand technical terms
Identify and Understand
The search innovation – Fact Finder
User Needs
Market
Competitors
Product
Architecture
Technology
User Needs
Scenario
• Wang Chao is an international student
• He has a Chemistry assignment
• He has difficulties understanding certain terms in English– Chemical names– Unit measures– Color names
• He decides to seek help online (through search engines)The search innovation – Fact Finder
User Needs
Market
Competitors
Product
Architecture
Technology
User NeedsConventional steps
Navigate through the websites and documents to find associated facts
Paste the copied word/phrase into search box
Navigate to a search engine website
Open a web browser
Copy the word/phrase that needs explanation
The search innovation – Fact Finder
User Needs
Market
Competitors
Product
Architecture
Technology
User Needs
But…
• It’s very tedious to keep navigating
• Search engines do not return the required answer
• Websites like Wikipedia contain too much information
The search innovation – Fact Finder
User Needs
Market
Competitors
Product
Architecture
Technology
Product Concept
• Lightweight desktop application
• Find facts in an easy and intuitive manner
• Instant way to look up facts
• Does not interfere with user’s current work
• Built on Wolfram Alpha platform
The search innovation – Fact Finder
User Needs
Product
Market
Competitors
Architecture
Technology
• Newly launched Answer Engine• Does not crawl the web and index documents• Does not return relevant documents• Answer factual queries directly in a precise and
concise way• http://www.wolframalpha.com/examples/
The search innovation – Fact Finder
Wolfram AlphaUser Needs
Product
Market
Competitors
Architecture
Technology
The search innovation – Fact Finder
Product Features
• Fact Finding• Solving Mathematical Problems
• Multiplatform Support• Visual Notification
• Pre-screen Documents & Highlight Terms
The search innovation – Fact Finder
User Needs
Product
Market
Competitors
Architecture
Technology
Market Shift
• Mass Market Audience
• Government & Private Institutions - Prevalence of e-Learning tools
Market Identification
• Technology savvy consumers
To identify market opportunity
The search innovation – Fact Finder
Business Proposition
Market
User Needs
Product
Competitors
Architecture
Technology
Resolving Pain Points
Computational Vs Facts
• Ability to generate intellectually meaningful explanation with a click on highlighted words/phrase
Information Retrieval Time
• Seamless integration between the document and Wolfram Alpha
The search innovation – Fact Finder
Business Proposition
Market
User Needs
Product
Competitors
Architecture
Technology
Raising the bar
Introducing entry barriers for competitors
• Patents with different jurisdiction
• Create intangible monopoly in consumer/users mind
The search innovation – Fact Finder
Business Proposition
Market
User Needs
Product
Competitors
Architecture
Technology
Adoption Hurdle
Minimal hurdle
• Download of application with compatible operating system
• Free application for download in the World Wide Web
• Distributed and introduced to educational instructional and government agencies
The search innovation – Fact Finder
Business Proposition
Market
User Needs
Product
Competitors
Architecture
Technology
The search innovation – Fact Finder
Competitive Landscape
The Lingoes Dictionary
Capabilities
• Cursor translation
• Word Pronunciation
• Text Translation
Limitations
• List specific word’s meaning
• Does not provide related facts
Market
Competitors
User Needs
Product
Architecture
Technology
Live Search for Highlighting Text
Capabilities
• Highlight key terms, right click and select the “search for highlighted text”
• Show the unstructured relevant documents
Limitations
• Only support web browser
• Does not return definitive answers
The search innovation – Fact Finder
Competitive Landscape
Market
Competitors
User Needs
Product
Architecture
Technology
• Relevant structured and definitive answers– Algorithms– Models– Visual charts and images– Linguistic and statistics
• Real time computation
• In-depth analysis of the company – share prices– historical data – latest trade quotes
Fact Finder Capabilities
The search innovation – Fact Finder
Standing Out
Market
Competitors
User Needs
Product
Architecture
Technology
The search innovation – Fact Finder
Architecture
Competitors
Architecture
Market
User Needs
Product
Technology
The search innovation – Fact Finder
Architecture
Competitors
Architecture
Market
User Needs
Product
Technology
The search innovation – Fact Finder
Technology
Text Capture• GetWord SDK• Get text under cursor• Get highlighted text
Cache / Database • Embedded in the desktop application• Lightweight database like SQLite• Reduce network traffic
Architecture
Technology
Competitors
Market
User Needs
Product
The search innovation – Fact Finder
Technology
Mathematics Expression Recognition• Description and Modification of Segmentation
Theme Searcher• Get text within a rectangle
Wolfram Alpha API• XML format
Architecture
Technology
Competitors
Market
User Needs
Product
Questions