Facebook Pages for Business Basics

Harsh, Pragmatic Learning

Facebook Community

Members (in million)

India Rest of World

56, 5%

899, 95%

No of users – India #3 after US and Brazil

Penetration of Population – 4.83% Penetration of Online Population – 70%

Average user is connected to 80 pages, groups and events

The total no of FB users in India grew by more than 10 million in last 6 months 65% of companies use Facebook as part of their marketing strategy Brands are acquiring fans at a rate of 9% per month 1 in 4 of all page views on the Internet are on a Facebook page

Why Facebook Pages?

Outreach

Online Presence

Viral

Sticky

Risk of Unofficial Pages

Customer Reach

Instant Feedback

Brand Loyalty

Increased Engagement

Revenue

Cost Cutting

Not Expensive

Fast Customer Support

Recruitment Tool

Sales

Competitive Advantage

Promotional Events

Integration with E-Commerce

Introduction to Facebook Page

2

1

1. About? 2. Call To Action

1. Thumbnail 2. Connection – Brand Image 3. Distinct Image

1. Notifications Analyze the latest activities on your page

Engagement 2. Messages Opportunity to connect with

the followers – under utilized

3. New Fans Engage with them

4. Insights Most Effective Tool

User insights Interaction insights

Monthly Fan Size Growth

Growing Organically 10%-13% growth

Spikes in Fan Growth? Reason for Spikes?

Posts around topics that are engaging

Posts around topics that are not

Average no of Likes or Comments - Engagement Measure Most engaging Discussions?

Unusual Spikes/Drops in this number? Attrition Rate?

Immediate Decision in Content Strategy

Demographics

Target Segment?

Gender, Age and Location?

• Number of retained fans

• Page views – Unique page views

• Daily Active Users Metric Page Views

• Tags – Strong Referral System

• Target – Increase no of mentions by fans Mentions

• New Facebook Metric

• Percentage of traffic on individual tabs

• Useful/Useless Tabs? – Prioritize Tab Views

• Where the traffic comes from?

• Target the sites those are bringing most traffic

Referrals

1. Friends who like the page

2. Mentions

3. Personalized Ads for Visitors

4. Highlighting Content

Other Suggestions

• Subscribe to our Newsletter at www.pragmaticlearning.in

• Follow our LinkedIn Company Page at http://www.linkedin.com/company/pragmatic-learning

• If on Twitter, follow us on @pragmaticlearn