Facebook for tourism businesses

Engagement, bookings, web traffic & more

Facebook for tourism businesses

Why Facebook?

Latest changes we need to know about

Organic vs paid reach

7 types of post that engage

Why 1.59 billion monthly active users

More referral traffic than any other social site

Facebook for tourism businesses 2016

https://blog.shareaholic.com/social-media-traffic-trends-01-2015/

Why

Reach new audiences

Show your face

Build loyalty

Drive web traffic

Others?

Facebook for tourism businesses 2016

Your goals?

Set-up your page

Settings

Messaging (instant replies)

Page info

Post attribution (company)

Notifications

Page roles

Facebook for tourism businesses 2016

Promote your page

Email signature

Customer communications

Other social networks

In printed materials

Within the business

Others?

Facebook for tourism businesses 2016

Organic reach

Currently around 5%

Facebook for tourism businesses 2016

Facebook organic reach

Seeing yourcontent

Not seeing yourcontent

Organic reach

Organic reach drops as stock price rises

Facebook for tourism businesses 2016

Organic reach

Why is it dropping?

• So businesses have to pay

• Because of increased competition for space

• Facebook wants a good user experience

Facebook for tourism businesses 2016

Organic reach

What posts work?

16k reach

Facebook for tourism businesses 2016

Organic reach

How does Facebook choose what to show?

• User’s previous engagement with page

• User’s previous engagement with type of post (therefore carries over to next post)

• Reaction of other users to post

Facebook for tourism businesses 2016

Posts that work

Questions

Humour

Opinion for debate

Images

Videos

Personal

Quotes

Facebook for tourism businesses 2016

Types of post Questions combined with images work best

Videos get more shares

Facebook for tourism businesses 2016

Types of post

Types of questions?

What’s your favourite beach? (not the best beach)

When’s your favourite time to visit Cornwall?

When did you first visit Cornwall?

Facebook for tourism businesses 2016

Fill in the ________ (blank)

This Mothers’ Day I’m hoping for _________

When I come to Cornwall I always drink ______

Facebook for tourism businesses 2016

Videos on Facebook Not from YouTube

Upload direct to Facebook for auto-play

Capture attention right away

Facebook for tourism businesses 2016

Videos on Facebook

Be useful and inspire viewers

How to….

Humour

Tips

Cooking

Talking head

Brand new – never seen before

Facebook for tourism businesses 2016

Best time to post When your audience is online?

When there is less competition?

Facebook for tourism businesses 2016

https://www.quicksprout.com/2016/02/05/how-to-win-on-facebook-8-lessons-learned-from-analyzing-1-billion-posts/

Best day to post

Weekends!

Why? More people on Facebook or fewer business posts?

Facebook for tourism businesses 2016

Facebook insights

When are your users online?

Facebook for tourism businesses 2016

How many words?

Fewer than 50

Facebook for tourism businesses 2016

#Hashtags on Facebook

No

Facebook for tourism businesses 2016

Be sure to respond

Respond to comments

Be personable

Invite discussion

Be quick

Facebook for tourism businesses 2016

Respond to comments Click reply

Facebook for tourism businesses 2016

Measure results

Export:

Likes

Engagement

Comments

Shares

Facebook for tourism businesses 2016

Facebook insights

Likes – up or down? When?

Facebook for tourism businesses 2016

Facebook insights

Which posts work best?

Facebook for tourism businesses 2016

Facebook insights

Which posts work best?

Facebook for tourism businesses 2016

The future?

Live streaming

Messaging

More pay to play

New search features

Facebook for tourism businesses 2016

Keep in touch

Lucy@PerfectBalanceMarketing.com

@ThorntonLucy

/PerfectBalanceMarketing

Facebook for tourism businesses 2016