Facebook for Business DTCC Dec 2016

@LisaLFlowersDTCC – December 2016

Facebook for Business

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

AGENDA Housekeeping Introductions

Name, company, 3 things We’re Covering Recap

3 things Next steps

HOUSE KEEPING Rest Rooms

Breaks

Handouts

Evaluations

@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social business training and coaching – 7+ years Global – Malaysia and Nigeria Keynote speaker

WE’RE COVERING A LOT! Create and polish your Facebook business page Develop content that get fans commenting and sharing

Determine when to post content to engage customers Find images and create simple ads

Promote your business on- and off-line using Facebook Use groups for product ideas and competitive intelligence Measure your success on Facebook Workshop participants will also receive

A Facebook for Business Tip Sheet

You know what doesn’t work for a social media strategy?

NOT BEING SOCIAL.- Ted Rubin

You know what doesn’t work for a social media strategy?

Facebook users LIKE4,166,667

posts per

MINUTE

Source: http://www.entrepreneur.com/article/249557

Social media is the modern word-of-mouth.

- Unknown

FRONT AND CENTER

Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/

TV, radio, print, outdoor, direct mail, etc. should be cross-promoting as well.

3-RING BINDER One place Tabs All log-in IDs, passwords Idea To Do list Squirrels Measure Revise Track

ASK YOURSELF Is digital as integrated in your marketing as it is in your customers’ lives?

Are you taking advantage of the web’s ability to target audiences and personalize your messages?

Are you going the distance to embrace mobile and the internet in your customer’s pocket?

Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf

MUSTS Must know who your audience is Must know where they are talking online Must have a destination for them to go to Must have a PLAN

HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)

Increase traffic to website Start and develop relationships (leading to sales) Increase customer awareness of and/or manage your brand Gain customer insight Become more accessible Build trust or loyalty

Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts.

TAKE INVENTORY Traditional

Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.) Outdoor (billboards, signage, bench, etc.) TV and Radio Direct Mail Sponsorships (sports teams, charities, etc.) Exhibits

Digital Website / Blog Google Ads Email Newsletter Email Signatures

Social Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.

Claim your real estate Benchmark

COMMIT TO SOCIAL MEDIA Devote staff time to social media Assign a staff person to work with your social media at least part time Hire a professional to jump-start

SET S.M.A.R.T. GOALS

Source: http://agemegracefully.com/?tag=smart-goal-setting

CREATING A FACEBOOK PAGE It’s easy! Log into Facebook with your personal account Follow the steps Complete your profile in detail Utilize Facebook’s Help section

https://www.facebook.com/business/learn/set-up-facebook-page

BE SURE TO… Add a profile picture Add a cover photo Add your basic information Include your website and other social media platforms Include your address, phone, etc. Complete your About page Add a CTA button Like your own page

SPREAD THE WORD! Invite your friends and family

The Social Media Rule/Law Share your Page Invite your businesses contacts

Upload a list to send people an email so they know about your new Page.

CONTENT Curate and create Types of content What am I going to say? Editorial calendar

TYPES OF CONTENT Blog posts Videos Infographics Guides Book reviews Images Opinion posts Product reviews Lists Link or resource pages

eBook Case study Podcast Interviews Research Surveys Animated gifs Comics or cartoons What is your competition

doing? What is an unrelated

company doing?

PLACES TO FIND FREE IMAGES http://www.jestrudo.pl/wartosciowe-banki-zdjec/?

utm_content=buffer10ec1&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http

://www.digitalartsonline.co.uk/news/illustration/british-library-offers-over-1-million-free-vintage-images-for-download/#5

http://blog.hubspot.com/marketing/free-stock-photos?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=22916961

http://bit.ly/1LfcTNShttp://theblogzilla.com/where-to-find-free-photos-for-your-blog-the-ultimate-list/ http://www.thesitsgirls.com/blogging/free-images-online/ http://bit.ly/1A4KsjQ http://bit.ly/1bzB8Jn http://

www.inc.com/john-rampton/20-sites-with-free-images-for-your-blog-or-social-media-posts.html?cid=sf01002 https://blog.bufferapp.com/free-image-sources-list?utm_campaign=weekly_digest https://ash.guru/blog/free-stock-photos/?

utm_content=buffera9184&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http://iconmonstr.com/

USE FACEBOOK TO PROMOTE YOUR EVENTS Set up a FB event

Public – comes up as suggested events Allows others to invite Link to ticket-selling site Harvest email addresses

During the event, upload pictures. Encourage staff and attendees to upload pictures Encourage everyone to check-in on your Facebook page

EVENTS (CONT’D) After event

Provide an event recap with photos and video Encourage event attendees’ to post Thank people for participating Collect feedback by posting “Questions” or a survey link Invite them to stay connected by subscribing to your blog or e-newsletter --- or

joining your Facebook group.

13 WAYS TO INTEGRATETRADITIONAL, DIGITAL & SOCIAL MEDIA

1. USE TRADITIONAL AS THE DRIVER

2. USE TRADITIONAL AS THE PRIZEContest on social media

Announce and promote winner on traditional

BillboardPrint adRadio

3. THE WRITTEN WORD All that printed material!

Brochures Packaging Inserts Business Cards

4. ORGANIZE AND PROMOTE OFFLINE EVENTS …with online events

5. PRINT MEDIA

6. WEBSITES

7. IN-STORE VIDEOS

8. MENUS AND TABLE TENTS

9. INTERNAL DISPLAYS

10. EMAIL MARKETING

11. EMAIL SIGNATURES

Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/

12. PACKAGING

13. SOCIAL MEDIA

CREATE A FACEBOOK GROUP Built-in focus group Be seen as a leader Gain influence, insight, and trust Audiences

People who subscribe to your email newsletter Current customers Anyone – you never know who knows someone

Offer “exclusive” discounts and insights Host monthly Q&As and interview members Share industry news

Create a Facebook group exclusively for people who receive your email newsletter or include a link to sign up for your email newsletter in your Group Description.

Be sure to cross-promote your social profiles.

WAYS TO MEASURE Measure

Likes – 1 point each Comments – 5 points each Shares – 10 points each Comments

Use for Q & A pages Use for customer service Track for content ideas

FACEBOOK INSIGHTS Page Insights

Allows you to see all sorts of information about your Facebook fans (or potential customers).

Includes data such as Geographic location, age, gender and your top performing content.

Integrate an email-marketing app into your company's Facebook page Will allow users to sign up to receive your email newsletters.

COOL STUFF ON FACEBOOK Notes - A great way to “blog” on your Facebook page

Similar to Medium and SquareSpace Cover images for each post Can format text into headers, quotes or bullets http://bit.ly/1LGPhmW

Partnership with Constant Contact Can combine email marketing platform with Facebook’s social ads http://bit.ly/1MzOjFl

FACEBOOK LIVE!!!!!

NEXT STEPSI. Your PlanII. Get support – A private Facebook

group!III. Go slow, but go!

QUESTIONS?

THANK YOU!@LisaLFlowers

(On Instagram – LisaLFlowers1)

www.LisaLFlowers.com or www.FlowersMediaMatters.com

LFlowersFlowers@FlowersMediaMatters.com 703-862-8743

Facebook for Business DTCC Dec 2016

Documents

Transcript of Facebook for Business DTCC Dec 2016

DTCC Confidential DTCC Deriv/SERV Trade Information Warehouse.

DTCC Asset Services Update

DTCC - The Outlook for 2007

© DTCC DTCC Non-Confidential (White) Corporate Actions Transformation BDUG September 23, 2013.

AIP Client List - DTCC

© DTCC EMIR STRATEGY OTC LITE SOLUTION REPORT OVERVIEW DTCC Confidential (Yellow)

© DTCC DTCC Non-Confidential Yellow VAULT UPDATE AND DEMATERIALIZATION BDUG September 24, 2013.

Getting Started on Facebook and Twitter DTCC April 2016

NYBF 2014 - DTCC and SWIFT

DTCC 15th June

Business Contingency Planning at DTCC

MMC Facebook Presentation (Dec 2014)

05 B-Presentation DTCC

DTCC Securities - Life Cycle " [LcoaS.pdf]

RS2795 DEC Facebook

Option 1 Stock - DTCC

Assessment of DTCC Customer Satisfaction

DTCC SMART Search Report Listing External

B!Digital Facebook Dec 2010

DTCC Disaster Recovery Guide