Facebook for Business DTCC Dec 2016
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Transcript of Facebook for Business DTCC Dec 2016
@LisaLFlowersDTCC – December 2016
Facebook for Business
@LisaLFlowers [email protected] 703.862.8743
AGENDA Housekeeping Introductions
Name, company, 3 things We’re Covering Recap
3 things Next steps
@LisaLFlowers [email protected] 703.862.8743
@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social business training and coaching – 7+ years Global – Malaysia and Nigeria Keynote speaker
@LisaLFlowers [email protected] 703.862.8743
WE’RE COVERING A LOT! Create and polish your Facebook business page Develop content that get fans commenting and sharing
Determine when to post content to engage customers Find images and create simple ads
Promote your business on- and off-line using Facebook Use groups for product ideas and competitive intelligence Measure your success on Facebook Workshop participants will also receive
A Facebook for Business Tip Sheet
@LisaLFlowers [email protected] 703.862.8743
You know what doesn’t work for a social media strategy?
@LisaLFlowers [email protected] 703.862.8743
NOT BEING SOCIAL.- Ted Rubin
You know what doesn’t work for a social media strategy?
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
Facebook users LIKE4,166,667
posts per
MINUTE
Source: http://www.entrepreneur.com/article/249557
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/
TV, radio, print, outdoor, direct mail, etc. should be cross-promoting as well.
@LisaLFlowers [email protected] 703.862.8743
3-RING BINDER One place Tabs All log-in IDs, passwords Idea To Do list Squirrels Measure Revise Track
@LisaLFlowers [email protected] 703.862.8743
ASK YOURSELF Is digital as integrated in your marketing as it is in your customers’ lives?
Are you taking advantage of the web’s ability to target audiences and personalize your messages?
Are you going the distance to embrace mobile and the internet in your customer’s pocket?
Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf
@LisaLFlowers [email protected] 703.862.8743
MUSTS Must know who your audience is Must know where they are talking online Must have a destination for them to go to Must have a PLAN
@LisaLFlowers [email protected] 703.862.8743
HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)
Increase traffic to website Start and develop relationships (leading to sales) Increase customer awareness of and/or manage your brand Gain customer insight Become more accessible Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts.
TAKE INVENTORY Traditional
Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.) Outdoor (billboards, signage, bench, etc.) TV and Radio Direct Mail Sponsorships (sports teams, charities, etc.) Exhibits
Digital Website / Blog Google Ads Email Newsletter Email Signatures
Social Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.
Claim your real estate Benchmark
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
COMMIT TO SOCIAL MEDIA Devote staff time to social media Assign a staff person to work with your social media at least part time Hire a professional to jump-start
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
SET S.M.A.R.T. GOALS
Source: http://agemegracefully.com/?tag=smart-goal-setting
@LisaLFlowers [email protected] 703.862.8743
CREATING A FACEBOOK PAGE It’s easy! Log into Facebook with your personal account Follow the steps Complete your profile in detail Utilize Facebook’s Help section
https://www.facebook.com/business/learn/set-up-facebook-page
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
BE SURE TO… Add a profile picture Add a cover photo Add your basic information Include your website and other social media platforms Include your address, phone, etc. Complete your About page Add a CTA button Like your own page
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
SPREAD THE WORD! Invite your friends and family
The Social Media Rule/Law Share your Page Invite your businesses contacts
Upload a list to send people an email so they know about your new Page.
@LisaLFlowers [email protected] 703.862.8743
CONTENT Curate and create Types of content What am I going to say? Editorial calendar
@LisaLFlowers [email protected] 703.862.8743
TYPES OF CONTENT Blog posts Videos Infographics Guides Book reviews Images Opinion posts Product reviews Lists Link or resource pages
eBook Case study Podcast Interviews Research Surveys Animated gifs Comics or cartoons What is your competition
doing? What is an unrelated
company doing?
@LisaLFlowers [email protected] 703.862.8743
PLACES TO FIND FREE IMAGES http://www.jestrudo.pl/wartosciowe-banki-zdjec/?
utm_content=buffer10ec1&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http
://www.digitalartsonline.co.uk/news/illustration/british-library-offers-over-1-million-free-vintage-images-for-download/#5
http://blog.hubspot.com/marketing/free-stock-photos?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=22916961
http://bit.ly/1LfcTNShttp://theblogzilla.com/where-to-find-free-photos-for-your-blog-the-ultimate-list/ http://www.thesitsgirls.com/blogging/free-images-online/ http://bit.ly/1A4KsjQ http://bit.ly/1bzB8Jn http://
www.inc.com/john-rampton/20-sites-with-free-images-for-your-blog-or-social-media-posts.html?cid=sf01002 https://blog.bufferapp.com/free-image-sources-list?utm_campaign=weekly_digest https://ash.guru/blog/free-stock-photos/?
utm_content=buffera9184&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http://iconmonstr.com/
@LisaLFlowers [email protected] 703.862.8743
USE FACEBOOK TO PROMOTE YOUR EVENTS Set up a FB event
Public – comes up as suggested events Allows others to invite Link to ticket-selling site Harvest email addresses
During the event, upload pictures. Encourage staff and attendees to upload pictures Encourage everyone to check-in on your Facebook page
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
EVENTS (CONT’D) After event
Provide an event recap with photos and video Encourage event attendees’ to post Thank people for participating Collect feedback by posting “Questions” or a survey link Invite them to stay connected by subscribing to your blog or e-newsletter --- or
joining your Facebook group.
@LisaLFlowers [email protected] 703.862.8743
13 WAYS TO INTEGRATETRADITIONAL, DIGITAL & SOCIAL MEDIA
@LisaLFlowers [email protected] 703.862.8743
1. USE TRADITIONAL AS THE DRIVER
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
2. USE TRADITIONAL AS THE PRIZEContest on social media
Announce and promote winner on traditional
BillboardPrint adRadio
@LisaLFlowers [email protected] 703.862.8743
3. THE WRITTEN WORD All that printed material!
Brochures Packaging Inserts Business Cards
@LisaLFlowers [email protected] 703.862.8743
4. ORGANIZE AND PROMOTE OFFLINE EVENTS …with online events
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
5. PRINT MEDIA
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
6. WEBSITES
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
7. IN-STORE VIDEOS
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
8. MENUS AND TABLE TENTS
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
9. INTERNAL DISPLAYS
@LisaLFlowers [email protected] 703.862.8743
10. EMAIL MARKETING
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
11. EMAIL SIGNATURES
Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/
@LisaLFlowers [email protected] 703.862.8743
12. PACKAGING
@LisaLFlowers [email protected] 703.862.8743
13. SOCIAL MEDIA
@LisaLFlowers [email protected] 703.862.8743
CREATE A FACEBOOK GROUP Built-in focus group Be seen as a leader Gain influence, insight, and trust Audiences
People who subscribe to your email newsletter Current customers Anyone – you never know who knows someone
Offer “exclusive” discounts and insights Host monthly Q&As and interview members Share industry news
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
Create a Facebook group exclusively for people who receive your email newsletter or include a link to sign up for your email newsletter in your Group Description.
@LisaLFlowers [email protected] 703.862.8743
Be sure to cross-promote your social profiles.
@LisaLFlowers [email protected] 703.862.8743
WAYS TO MEASURE Measure
Likes – 1 point each Comments – 5 points each Shares – 10 points each Comments
Use for Q & A pages Use for customer service Track for content ideas
@LisaLFlowers [email protected] 703.862.8743
FACEBOOK INSIGHTS Page Insights
Allows you to see all sorts of information about your Facebook fans (or potential customers).
Includes data such as Geographic location, age, gender and your top performing content.
Integrate an email-marketing app into your company's Facebook page Will allow users to sign up to receive your email newsletters.
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
@LisaLFlowers [email protected] 703.862.8743
COOL STUFF ON FACEBOOK Notes - A great way to “blog” on your Facebook page
Similar to Medium and SquareSpace Cover images for each post Can format text into headers, quotes or bullets http://bit.ly/1LGPhmW
Partnership with Constant Contact Can combine email marketing platform with Facebook’s social ads http://bit.ly/1MzOjFl
FACEBOOK LIVE!!!!!
NEXT STEPSI. Your PlanII. Get support – A private Facebook
group!III. Go slow, but go!
QUESTIONS?
THANK YOU!@LisaLFlowers
(On Instagram – LisaLFlowers1)
www.LisaLFlowers.com or www.FlowersMediaMatters.com
[email protected] 703-862-8743