Post on 16-May-2015
description
How To Trick-Out a Facebook Business Page
ByAndrea Kalli
Creating a new Facebook Page
The MOST IMPORTANT first steps you’ll want to give some thought to1) The type of your site
Select the right type of business in the category
The MOST IMPORTANT first steps you’ll want to give some thought to2) The name of your site – use keywords
Creating a custom image to fit the space Facebook gives you
200 x 600 max, create collages, be creative, similar to sidebar banner ads
Get creative. Create collages
Facebook Apps - Static HTML – provides huge opportunities for custom looks, Welcome landing pages, etc
You can add images, videos, audios, links to sites
Custom header image. Welcome greeting. On its
own tab.
Add an opt-in box to capture email addresses for
enewsletters, mailing list, blog subscriptions
Simply copy and paste the html for the webform into a new instance of the Static FBML
app
Can even just use the Boxes tab as a custom Welcome
landing page
Copy and paste from your
website to a new instance of the
Static FBML app will bring over formatting and other elements.
…even shopping cart forms.
To start a new instance of the
Static FBML app, go into Edit page,
locate the app, click the pencil,
click Edit.
Click on Add another FBML box
A new app is created and you can enter your
html or fbml code
Click the “+” to see the new tab
Since the new app always shows up on the Boxes tab, you may want to
remove it.
A great way to display a portfolio
or series of images and links on their own tab.
Pull in fresh content by
adding RSS feed to Notes app.
If you have more than one RSS feed you want to pull
in, use something like Friendfeed to create a combo
feed.
Friendfeed RSS feed. Grab the url
…and enter it into the Web URL field in the Notes area.
Notice the new content pulled in
from the RSS feed.
Ping.fm is a great app to pull in fresh content.
Using my ping.fm account will automatically push
information to many sites, including my Facebook Biz
Page. Use the ping.fm email
address as an easy way to publish content.
Also, use mobile phone to email your ping.fm account
with fresh content.
Use Links app to add urls to Wall posts. Includes
images from site.
Use Events app if you host or
participate in Events.
Use Video app to include your
videos
Upload existing videos or record directly from this
page using a webcam.
Option to change the default
landing page for visitors to your
page.
Communicating with Fans.
Send an Update to Fans
Creates an email blast.
Many ways to promote your
Page.
Suggest to your Facebook friends.
Anyone can perform this
action on your page.
Select the friends, click Send Invitations
button.
Add a Fan Box to your websites and
blogs.
Grab the script
Put in your website. Add it to
a text widget in your Wordpress
site. Site visitors can become a Fan of
your page directly from here.
Add social icons to your site and
link to your Facebook biz page
Can link to a specific tab by
copying the url of the tab.
Can also direct them to the
primary url of your biz page.
Notice the custom page url.
If you have at least 100 Fans of your page, go to
www.facebook.com/username and select a custom url for any page you
are an admin for.
For the mobile audience, you can give them the info
they need to become a Fan of
your page via SMS.
Simply follow the instructions provide and put this info in
your marketing material.
For those that want to use a pay-per-click
campaign, use Facebook Ads.
Similar to Google Adwords,
complete the information, set your daily limits,
and create the ad.
Can even set filters on who will
see your ad