Facebook and Twitter 101

Central Fort BendChamber Alliance

April 3, 2014

Using andTo Promote Your Business

Get these slides here::http://sarahtpage.com/FortBend2014/

Agenda

Social media reviewFacebook 101Twitter 101Live Demos & Set UpQ&A

Social Media Review

Photo: erinjpattison

Social media is FREE!

Benefits of Social Media

• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for

your brandSource: Social Media for Tourism Pros

Facebook 101

What Is Facebook?

• Social networking service that allows users to connect to friends and businesses

• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,

not businesses. Develop a fan page instead.

Facebook Stats

• Over 1.2 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

Facebook Stats

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Source: IDC; expandedramblings.com

Facebook Benefits to Biz

• Low cost• Engage with fans of your business page• Fans receive your updates and can upload

comments, photos, and video• When fans engage you on your page, their

activity shows up in the News Feeds of their friends– This can prompt others to check out your page and

your business!

Facebook Benefits to Biz

• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos from

Instagram, videos from YouTube, location-based apps (Foursquare), etc.

• Targeted advertising opportunities (cheap too!)

Cover Photo

Profile Photo

Views and Apps

Like Button

Contact Info / Bio

Composer

Pinned Post

Page Features

Highlighted Post

Page Features

Admin Panel

Messages

Post Performance

Insights

Manage Page Settings

Grow Your Fanbase

Find Helpful Resources

Admin Panel

Understanding Insights

Understanding Insights

Understanding Insights

Understanding Insights

Understanding Insights

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

FacebookCover Photo as Advertising

Source: Mari Smith

Twitter 101

What Is Twitter?

• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”

• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

Twitter Benefits for Biz

• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your

business• Create buzz around upcoming events• Promote your business and other content you

create

Profile Photo or Avatar

User name or handle Bio and

website URL

Recent tweets

Profile Photo or Avatar

User name or handle

Hashtag

Mention

Anatomy of a Tweet

Shortened URL

Retweet

Complete Your Profile

Source: http://socialmediaexaminer.com

Follow People

• Your customers• Your business partners,

suppliers, contractors and vendors

• Your competitors or peers

• Trade or professional organizations for your industry

• Businesses in your neighborhood

• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com

Start Talking

• Types of Twitter MessagesTweet = message you send out to everyone who

follows you@Reply = message you send out as a reply to one

you receivedMention = message you send out that mentions

another Twitter usernameDirect Message (DM) = message you send privately

to another Twitter userRetweet (RT) = message created and sent by

someone else that you share with the people who follow you

Source: http://socialmediaexaminer.com

Connect Your Online Presence

Connect Your Online Presence

Source: http://socialmediaexaminer.com

Share Photos

Source: http://socialmediaexaminer.com

Share Photos

Source: http://socialmediaexaminer.com

Organize People You

Follow Into Lists

Source: http://socialmediaexaminer.com

Use #Hashtags

Use hashtags in your marketing to help people find your business and the

conversations around it.

#

Source: http://socialmediaexaminer.com

Find Local Customershttp://twitter.com/search-advanced

Source: http://socialmediaexaminer.com

Rosenberg, TX

Use Twitter for Market Research

Use Twitter for Market Research

Facebook Page Setup

Facebook Page Setup

1. Permissionsa) Default landing tabb) Posting ability

2. Basic informationa) Editing

3. Profilea) Choose photo and edit thumbnail

4. Featureda) Likes and page owners

Facebook Page Setup

5. Resourcesa) Adsb) Custom user namec) Link to Twitter

6. Admin Rolesa) Add or remove

7. Mobilea) Update via E-mailb) Update via mobile webc) Update via iPhoned) Update via text

Facebook Page Use

Facebook Page Use

1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events

Facebook Page Use1. Finding fans2. Posting content

a) Photosb) Videosc) Linksd) Asking questions

3. Tagging other pages4. Sharing posts5. Pinning posts6. Highlighting posts7. Using Facebook as your page

a) Liking other business pagesb) Home feed usage (liking and commenting)

Twitter Page Setup

Twitter Setup

1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”

Twitter Setup (cont’d)6. Click on the gear icon at the top right and

select “Settings”a. Account Settings:

1) Select English and Central Time Zone2) DO NOT protect your tweets

b. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Lufkin, TX)5) Enter website URL6) Enter bio – VERY IMPORTANT

c. Design Settings1) Choose a background or upload a new image

Twitter Setup: Next Steps

1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right

1) Search by name, username & location2) Follow other local businesses/people

Twitter Setup: Next Steps

2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a new

product/servicec. Link to an interesting article related to your

business1) Use a URL shortener like http://bit.ly to save space & for

tracking

d. Reply to someonee. RT someone else’s content

Twitter Setup: Next Steps

3. Promote your pagea. Update your Facebook status with a link to your

new Twitter page – hit up your friendsb. Include links in your E-mail signature, on your

website, in E-newsletters

What Do You Want To Try?

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Sarah Page, PrincipalSarah T. Page Consulting, LLC

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