Post on 14-Jul-2015
Date: 09/12/2014 Share2learn – Facebook Marketing
FACEBOOK ADS BASIC Prepared by Nam Mar
Date: 09/12/2014 Share2learn – Facebook Marketing
1. OVERVIEW FACEBOOK VIETNAM
2. FACEBOOK ADS PRODUCT
3. FACEBOOK TARGETING
4. STRUCTURE & MANAGE
AGENDA
Date: 09/12/2014 Share2learn – Facebook Marketing
I. OVERVIEW FACEBOOK VIỆT NAM
Date: 09/12/2014 Share2learn – Facebook Marketing
26 million
70% user
Date: 09/12/2014 Share2learn – Facebook Marketing
Date: 09/12/2014 Share2learn – Facebook Marketing
Date: 09/12/2014 Share2learn – Facebook Marketing
II. FACEBOOK ADS PRODUCT
Date: 09/12/2014 Share2learn – Facebook Marketing
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Page post engagement, Boost post, Promoted post, Suggested post, Sponsored
Page like, Promote page, Suggested Page…
Click to website, Domain Ads, Standard Ads…
Website conversion, Promote conversion…
App install, Download app…
App engagement …
Promoted App, Suggested App
Event responses, Event Ads, Join Event, Suggested Event…
Offer claim, Get offer, Offer ads….
Video ads, Video views, Promote video…
HÌNH THỨC
Date: 09/12/2014 Share2learn – Facebook Marketing
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1: Fanpage
2: Text (90 characters)
3: Image (1,200 x 628 pixels)
4: Headline (25 characters)
5: Link description
6: Display link
7: Call To Action (Booknow, Download,
Shop now, Learn more, Sign up)
CLICK TO WEBSITE
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Date: 09/12/2014 Share2learn – Facebook Marketing
1: Fanpage
2: Text (90 characters)
3: Image (1,200 x900 pixels)
1
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3
PAGEPOST ENGAGEMENT
Date: 09/12/2014 Share2learn – Facebook Marketing
1 2 3
HIỂN THỊ
Date: 09/12/2014 Share2learn – Facebook Marketing
VỊ TRÍ QUẢNG CÁO
1 2 3
Date: 09/12/2014 Share2learn – Facebook Marketing
VỊ TRÍ QUẢNG CÁO
4 5
Date: 09/12/2014 Share2learn – Facebook Marketing
Grid Tool
20% rule
QUI ĐỊNH HÌNH ẢNH
Date: 09/12/2014 Share2learn – Facebook Marketing
Hình ảnh chấn động, sợ hãi Hình ảnh gợi dục quá mức Minh họa tính năng ko tồn tại Hình ảnh sử dụng thương hiệu facebook
QUI ĐỊNH HÌNH ẢNH
Date: 09/12/2014 Share2learn – Facebook Marketing
II. FACEBOOK ADS TARGETING
Date: 09/12/2014 Share2learn – Facebook Marketing
1. Location
2. Age
3. Gender
4. Languages
5. Relationships
6. Education
7. Work
8. Parents
9. Life events
10. Interest
11. Behaviors
TIÊU CHÍ NHẮM CHỌN
Date: 09/12/2014 Share2learn – Facebook Marketing
• Play Game
• Event Creator
• Page Admin
• Online Spenders
• Photo Uploaders
• Small business
owners
• Smartphone Owner
• Mobile Devices User
• Smartphone & tablet
• All frequent travelers
• Business travelers
• Current traveling
• Intender…(Country)
• Returned from trip for a time
• User travel app (1-2 month)
NHẮM CHỌN HÀNH VI - BEHAVIOR
Date: 09/12/2014 Share2learn – Facebook Marketing
AUDIENCES INSIGHT
Date: 09/12/2014 Share2learn – Facebook Marketing
IV. STRUCTURE & MANAGE ADS
Date: 09/12/2014 Share2learn – Facebook Marketing
Campaign
Adset Adset
Ad Ad Ad Ad
Account
Objectives, Bidding Type, ID
Budget, Time, Schedue, Audience,
Placement, Optimize & Pricing
Headline, image, text, link, post…
Account ID, Billing, Facebook Account
CẤU TRÚC QUẢNG CÁO
Date: 09/12/2014 Share2learn – Facebook Marketing
Manage campaign, ad set, ads
Edit campaign, ad set, ads
Ad account & permission
Ads reporting
Conversion pixels
ADS MANAGER POWER EDITOR
Manage campaign, ad set, ads
Edit campaign, ad set, ads
Conversion pixels
Audiences
QUẢN LÍ QUẢNG CÁO
Date: 09/12/2014 Share2learn – Facebook Marketing
Power Editor
Nhắm chọnvị trí
Bid giánâng cao
Đặt lịchquảng cáo
Tối ưu mụctiêu
Quảng cáonâng cao
ƯU ĐIỂM POWER EDITOR
Date: 09/12/2014 Share2learn – Facebook Marketing
Q & A
Social Media Leader at NovaOn Ads Email: namnv@novaon.vn Facebook: https://www.facebook.com/nammar08 Slideshare: http://www.slideshare.net/NamMar1