Facebook

Post on 16-Dec-2014

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How is Facebook like a cereal box? And what does that mean for marketers? Steve Dwyer and Mike Osswald discuss how open graph, graph search, video ads and Facebook exchange are changing how we market via the social giant. www.hansoninc.com/summit

Transcript of Facebook

HAVE CONVERSATIONS FACEBOOK

MINDY WITHROW CONTENT STRATEGIST

STEVE DWYER CONNECTION STRATEGIST

FACEBOOK

Facebook is outdated.

SOCIAL TRENDS AND PLATFORMS

FACEBOOK

SOCIAL TRENDS AND PLATFORMS

FACEBOOK

SOCIAL TRENDS AND PLATFORMS

MARKETING ON FACEBOOK

OPEN GRAPH

SOCIAL TRENDS AND PLATFORMS

GRAPH SEARCH

SOCIAL TRENDS AND PLATFORMS

FACEBOOK

Less promotional restrictions.

SOCIAL TRENDS AND PLATFORMS

FACEBOOK VIDEO ADS

Facebook’s video advertisements are expected

to generate more than $1 billion in sales in 2014.

SOCIAL TRENDS AND PLATFORMS

FACEBOOK EXCHANGE

SOCIAL TRENDS AND PLATFORMS

See more at

HANSONINC.COM/SUMMIT