Post on 19-May-2015
description
http://www.foodies100.co.uk
What’s Cooking? Who are the Foodies100?
http://www.foodies100.co.uk
Who are the Foodies?
How old are you?
30-40
20-30
40+
http://www.foodies100.co.uk
A National Community
South East
South West
Wales
North
N West
Midlands
East of England Scotland
Where do you live?
http://www.foodies100.co.uk
Family Foodies
• 56% of Foodies have children
• 46% write about cooking with children
http://www.foodies100.co.uk
A Passion for Food
90% of Foodies don’t work with food professionally
http://www.foodies100.co.uk
Foodies are Connected
• 90% use Twitter
• 75% use Facebook
• 55% use Pinterest
http://www.foodies100.co.uk
A Growing Movement
The Foodies community has DOUBLED in size in the past 18 months.
How many years have you been blogging?
1
23
4
http://www.foodies100.co.uk
Foodie Favourites The Top 5 Things Foodies Write About:
Recipes
New Ingredients
Kitchen Products
Restaurants
Bread & Baking
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http://www.foodies100.co.uk
Brands Welcome!
• 90% of Foodies say they want to hear from brands
• 60% of Foodies receive just 1 email a week from brands
http://www.foodies100.co.uk
Pitching the Foodies
• Foodies want to hear about:
Reviews Events New Products
Paid Content
Advertising Press Releases
http://www.foodies100.co.uk
Brands Missing the Mark What could brands do better?
Research my blog
Look outside London
More incentives
Work with new people
Respond to Qs
http://www.foodies100.co.uk
Eat Food, Cook Food, Read Food
• 60% of Foodies read food blogs daily
• 90% use the Internet for recipes and inspiration
• 85% share their own recipes online
http://www.foodies100.co.uk
Hungry for New Products
98% of Foodies use blogs to discover new products
Do you use blogs to find new products? frequently
sometimes
rarely
http://www.foodies100.co.uk
Savvy Shoppers
How important are blogs to your shopping habits?
90% of Foodies say blogs are important to their purchasing decisions.
very somewhat
not sure
http://www.foodies100.co.uk
Outside the Kitchen
Foodies also love to write about:
Lifestyle Days Out Travel Parenting Politics Books
http://www.foodies100.co.uk
The Foodies100 The UK’s leading community of food bloggers
Directory of 1,750 UK food blogs
Subscriptions for Brands from £195
Creative, engaging blogger outreach
Industry-leading metrics and analysis
Regular events, workshops and seminars
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http://www.foodies100.co.uk
Find Out More
@foodies100
Facebook.com/foodies100
www.foodies100.co.uk