A Special Project by Street Smart University

Glacial Progress: Women in Singapore still hold less board positions compared to their counterparts in Indonesia, Malaysia, China, Hong Kong and Australia.

Out of every 100 board directors, only 8 are women.

Women continue to be even more under-represented in leadership positions on the board.

SINGAPORE’S GENDER ���DIVERSITY STORY

Less than 5% or CEOs or Chairmen are women.

Why increase gender diversity? Gender diversity has a positive effect on firm performance as well as on the quality of corporate governance.

SINGAPORE’S GENDER ���DIVERSITY STORY

WHAT HAS BEEN DONE SO FAR?

The Mercy Academy is making waves across the United States for its ad campaign telling young girls "You're Not A Princess" and encouraging them to "Prepare for real life." -Mashable

The Empowerment Project A new documentary on women with inspiring careers is a must-see.

-Marie Claire

The #LikeAGirl campaign has gone viral. So far the YouTube video has been watched by more than 20 million people.

-The Guardian

Excel Women’s Conference This conference brings together successful women to offer female-specific advice.  In 2014 there were more than 1500 women participants.

Powering Women In Business Every year 160 women (from entrepreneurs to technology influencers) come together for one day to meet, tweet, interact, learn, network and collaborate.

WHAT HAS BEEN DONE SO FAR?- SINGAPORE

THE SERIES •  10 unique interviews with some of the most

successful women in Singapore. •  Each personality has their own expertise

and story.

•  Each interview covers a different topic (from fitness to finance), that will provide women with hands-on transformational tools.

TARGET AUDIENCE

•  Women aged 20 to 35

•  Desire to improve their quality of life and empower their career/societal contribution

•  Located in Singapore and South-East Asia

 

There is specialised knowledge and action you can take to pursue your dreams and lead more fulfilling lives. You have a voice, you can be heard, and you need to step up and lead!

MESSAGE

OUTREACH Minimum of 40 videos (3 to 7 minutes each)

Extraordinary Women of Today

Website

Street Smart University Website

Social Media (Facebook, Twitter)

& Google Ads

Press Release (Online & Offline)

Speaker Networks

Launch Event

Campus Events

9 more videos on the way, including...

•  Elim Chew - Founder of 77th Street •  Sara Wee - Singer and radio DJ •  Deborah Torres Patel - Voice and communication

coach to CEOs  

THE FIRST INTERVIEW: ���EVE MICHAELS

WHY SPONSOR?

1.  Your business promoting gender equality positioning your business as ethical, progressive and forward thinking.

2.  Demonstrate your leadership as a thought leader paving the way for the industry.

3.  Reach a lucrative customer market where women have increasing disposable income and represent stronger decision making power in households.

4.  Attract the best female talent to your company through association with Extraordinary Women of Today.

SPONSORSHIP LEVEL: 50,000 SGD

Two hours workshop for up to 8 people with the world-class experts Eve Michaels and Deborah Torres Patel1

Company Logo displayed on each video

Press Release

Company logo displayed on Social Media and Email

campaigns

30 minutes airtime during launch events

Access to email list collected during the

campaign

Company logo prominently displayed on the official

EWOT website homepage.

VIP seating (2) at all launch and promotion events

1. Street Smart Group reserves the right to change the speakers based on their availability

Two hours workshop for up to 4 people with the world-class experts Eve Michaels and Deborah Torres Patel1

Company Logo displayed on each video

Press Release

Company logo displayed on Social Media and Email

campaigns

20 minutes airtime during launch events

Access to email list collected during the

campaign

Company logo prominently displayed on the official

EWOT website homepage.

VIP seating (5) at all launch and promotion events

SPONSORSHIP LEVEL: 25,000 SGD

1. Street Smart Group reserves the right to change the speakers based on their availability

SPONSORSHIP LEVEL: 10,000 SGD

Company logo prominently displayed on the official

EWOT website homepage.

Press Release

Company logo displayed on Social Media and Email

campaigns

VIP seating (1) at all launch and promotion events

SPONSORSHIP LEVEL: 50,000 SGD

•  Two hours workshop for up to 8 people with the world-class experts Eve Michaels and Deborah Torres Patel1

•  30 minutes airtime during launch events •  Company Logo displayed on each video •  Access to email list collected during the campaign •  Press Release •  Company logo prominently displayed on the

official EWOT website homepage. •  Company logo displayed on Social Media and

Email campaigns •  VIP seating (5) at all launch and promotion events

1. Street Smart Group reserves the right to change the speakers based on their availability

SPONSORSHIP LEVEL: 25,000 SGD

•  Two hours workshop for up to 4 people with the world-class experts Eve Michaels and Deborah Torres Patel1

•  20 minutes airtime during launch events •  Company Logo displayed on each video •  Access to email list collected during the campaign •  Press Release •  Company logo prominently displayed on the

official EWOT website homepage. •  Company logo displayed on Social Media and

Email campaigns •  VIP seating (2) at all launch and promotion events

1. Street Smart Group reserves the right to change the speakers based on their availability

SPONSORSHIP LEVEL: 10,000 SGD

•  Company logo prominently displayed on the official EWOT website homepage.

•  Company logo displayed on Social Media and Email campaigns

•  VIP seating (1) at all launch and promotion events

BUDGET Sponsorship budget will be used for enhancing visual assets and quality of series, as well as extend outreach of the series online, offline and on traditional media. •  Launch Events - $20,000 •  Online Budget - $8,000 •  Production - $8,000 •  Post Production - $8,000 •  Other promotion - $6,000

SAMPLES Company logo displayed in each video

Press release example: Singapore, 24th November 2014- Multinational Company Ties Up with Singapore Startup to Empower Women Worldwide to Chase their Dreams.

TIMELINE

•  January 2015: all women interviewed •  February 2015: trailers ready and start of

the promotional campaign •  March: Final production is done •  March/April: Press release & Launch Events •  May: Post campaign report

QUESTIONS

Project Lead Matilde Zanoli matilde@streetsmartuniversity.info, +65 8131 2392

CEO Fazil Musa fazil@streetsmartuniversity.info, +65 9336 0648

Street Smart Mobile Pte Ltd 5 Prince Georges Park, NUS Enterprise Incubator