Post on 23-Aug-2020
Key Topics2
Activation Strategy
Market Access & Logistics
Pricing Strategy
Market Entry Strategy
Markets/Categories of Opportunity
Why Export?1Business Barriers
To Export2 3
56
7Finance & Legal
8 Support Programs9
4
Survey Purpose 3
Export Strategy Workshop ResultsOrganic Industries of Australia
Organic Industries of Australia is developing an industry roadmap to improve therepresentation of Australia’s organic industry. Part of this is the delivery of a 5-yearexport strategy for the organic sector, including the recommendation of key activitiesand events.
This survey has been designed to assess the capabilities of Australian organicbusinesses. It also provides industry the opportunity to directly influence theactivities and events that will improve the sector’s export performance. The surveywill be completed during the delivery of the export strategy workshop on 12th ofFebruary 2019.
9 industry stakeholders answered 28 questions over a three-hour workshop. Basedon the survey responses and feedback received in the workshop, a survey will bedeveloped for wide distribution before the end of February.
4
Why Export?
Export Strategy Workshop ResultsOrganic Industries of Australia
What Is Your
Reason for
Exporting?
(Multiple answers allowed)
Question Two
22%
26%
26%
8%
9%
9%
Economies of Scale
Diversifying the market
Have already received an enquiry from an exportmarket
Better margins
Better opportunities in less mature organicmarkets
Counter-seasonal
Other
5
Barriers To Export
Export Strategy Workshop ResultsOrganic Industries of Australia
How Satisfied Are
You With Your
Current Domestic
Success and Its
Sustainability
Question Three
11%
45%
44%
Very Unsatisfied
Unsatisfied
Somewhat Unsatisfied
Somewhat Satisfied
Satisfied
Very Satisfied
6
Barriers To Export
Export Strategy Workshop ResultsOrganic Industries of Australia
Do You Have a
Clear Business
Plan That Includes
Export?
Question Four
45%
22%
33%
Yes
No
In the process of developing plan
7
Barriers To Export
Export Strategy Workshop ResultsOrganic Industries of Australia
How Confident
Are You In Your
Export Plan?
Note: This question was skipped if
’No’ was selected on Question Four
Question Five
17%
50%
33%
Not Very Confident
Somewhat Confident
Confident
Very Confident
8
Markets / Categories of Opportunity
Export Strategy Workshop ResultsOrganic Industries of Australia
How Many
Markets Are You
Currently
Exporting To?
Question Six
45%
22%
22%
11%
None
1 - 4 Markets
5 - 9 Markets
10+ Markets
9
Markets / Categories of Opportunity
Export Strategy Workshop ResultsOrganic Industries of Australia
Which Markets
Are You Currently
Exporting To?
Note: This question was skipped if
’No’ was selected on Question Six
Question Seven
10
Markets / Categories of Opportunity
Export Strategy Workshop ResultsOrganic Industries of Australia
What Markets Are
You Looking To
Export To?
Question Eight
11
Markets / Categories of Opportunity
Export Strategy Workshop ResultsOrganic Industries of Australia
How Are You
Entering These
Export Markets?
Note: This question was skipped if
’No’ was selected on Question Six
Question Nine
16%
17%
17%17%
8%
25% Not Exporting
Australian Based Trader
Export Agent
E-Commerce Only
Direct-To-Retail
Distributor / Importer
Branch or Wholly Owned Subsidiary
Strategic Al liance / Partnership
Other
12
Markets / Categories of Opportunity
Export Strategy Workshop ResultsOrganic Industries of Australia
How Satisfied Are
You With Your
Market Research
Into Your Target
Market/s?
Question Ten
45%
44%
11%
Have not undertaken market research
Very Unsatisfied
Unsatisfied
Somewhat Satisfied
Satisfied
Very Satisfied
13
Pricing Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
Which Pricing Strategy
Have You Implemented
For Your Exported
Product/s?
Note: This question was skipped if
’No’ was selected on Question Six
Question Eleven
80%
20%
Bottom-Up
Top-Down
Both
None
14
Market Access & Logistics
Export Strategy Workshop ResultsOrganic Industries of Australia
How Deep Is Your
Understanding of
Export Contract
Terms, Including
Incoterms?
Question Twelve
11%
34%
33%
22%
Poor
Below Average
Average
Above Average
Excellent
15
Market Access & Logistics
Export Strategy Workshop ResultsOrganic Industries of Australia
How Aware Are
You Of The
Necessary Export
Documentation
Required?
Question Thirteen
78%
22%
Not Aware
Somewhat Aware
Aware
16
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Confident Are
You Of Your Logistic
Capabilities In
Meeting The
Demands of Value
Chain Partners?
Question Fourteen
33%
56%
11%
Not able to meet demand
Not very confident
Somewhat confident
Confident
Very Confident
17
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Confident Are
You In Your
Capacity To Service
An Export Market?
Question Fifteen
11%
45%
33%
11%
Not able to service an export market
Not very confident
Somewhat confident
Confident
Very Confident
18
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
Do You Have
Appropriate
Certifications To
Export To Your
Target Markets?
Question Sixteen
67%
11%
22%
Yes
No
In the process of obtaining certification
19
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Flexible Do You
Think Your Production
Capability Is To Do:
Short Runs, Create
New Packaging,
Smaller Formats, etc.?
Question Seventeen
45%
44%
11%
Not flexible at all
Very limited flexibi lity
Somewhat flexible
Flexible
Very flexible
20
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Confident
Are You With Your
Customer Value
Proposition?
Question Eighteen
67%
33%Have yet to formula customer value proposition
Not confident at all
Somewhat confident
Confident
Very confident
21
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
Do You Believe Your
Packaging and
Labels Reflect The
Quality of Your
Product/s?
Question Nineteen
33%
67%
No
Somewhat
Yes
22
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Suitable Do You
Think Your Promotional
Material Is For Your
Overseas Consumers?
Question Twenty
45%
33%
22%
Very Poor
Poor
OK
Good
Excellent
23
Activation Strategy
Export Strategy Workshop ResultsOrganic Industries of Australia
How Confident In Your
Digital Strategy (social
media, website, etc.)
Are You For Export
Purposes?
Question Twenty-One
45%
44%
11%
No Digital Strategy
Not Very Confident
Somewhat Confident
Confident
Very Confident
24
Finance & Legal
Export Strategy Workshop ResultsOrganic Industries of Australia
Rate Your Ability
To Finance
Exports
Question Twenty-Two
25
Finance & Legal
Export Strategy Workshop ResultsOrganic Industries of Australia
What Level of
Understanding Do You
Have Of The Different
Funding Options?
Question Twenty-Three
26
Finance & Legal
Export Strategy Workshop ResultsOrganic Industries of Australia
How Would You Rate
The Protection of Your
Intellectual Property,
Brand, Trademark, etc.
Question Twenty-Four
27
Finance & Legal
Export Strategy Workshop ResultsOrganic Industries of Australia
If An Order Came In
Tomorrow, How
Confident Would You
Be Of Servicing It?
Question Twenty-Five
28
Support Programs
Export Strategy Workshop ResultsOrganic Industries of Australia
Please Rank The
Following Activities by
Necessity
Where:
1 - Not Necessary
5 - Essential
Question Twenty-Six
29
Support Programs
Export Strategy Workshop ResultsOrganic Industries of Australia
How Much Would You Be
Willing To Invest In The
Following Export Programs
& Activities
Where:
1 - $0
2 - $1 - $50
3 - $51 - $100
4 - $101 - $250
5 - $251+
Question Twenty-Seven
30
Support Programs
Export Strategy Workshop ResultsOrganic Industries of Australia
Would You Be Willing To
Invest In The Following
Export Programs &
Activities?
Where:
1 – Highly Unlikely
5 – Highly Likely
Question Twenty-Eight