14 june - 14 sept Spain 

 Fernando Moros & Yeo Young Suk 

1. Introduction2. The event

3. Management strategies4. Data compilation

5. Sustainability and Post-Expo6. Visitors’ impression

Q&A

1. Introduction

 

1. Introduction

 

 1.3. Comparative Yeosu / Zaragoza

 Zaragoza  Yeosu

city ranking 5th  

city's population 600,000 300,000

geoMid point of the 2 main cities in Spain. Well connected by rail and road from 2005.

 

weather in summer Very hot 40 C, but dry  

Country's population 45 million 49 million

            borders peninsula peninsula

 

Promo video: http://www.youtube.com/watch?v=lpN0XosQWPIVirtual visit: http://www.youtube.com/watch?v=bDKoYvVcUnI

2. The event

 

 

Theme:Water and sustainable development

2. The event

 

Fluvi

2. The event

 

Sitehttp://www.turismodezaragoza.es/ciudad/expo2008/plano.php

Thematic pavilions (emblematic permanent buildings):1. Bridge Pavilion 2. Water tower 20. Aquarium

 Institutions pavillions (permanent buildings):

19. Spain pavillion 22. Aragon pavilion

Participants (105 countries)

Thematic plazas (to be removed after Expo):6. Extreme water 11. Thirst 13. Cities of water 14. Oikos 18. Shared water7. The Faro NGO's and civil associations:  Red Cross, Adena, Oxfam, Citizens initiatives

2. The event

 

Site

2. The event

 

 

Site

2. The event

 

Site

2. The event

 

Site

Arquitecto: Zaha Hadid

Superficie: 7.000 m²

Pabellon puente

2. The event

 

SiteTorre del agua

2. The event

 

SiteAcuario

2. The event

 

SiteAragon pavilion

2. The event

 

SiteEspaña pavilion

2. The event

 

SitePavilions

2. The event

 

SiteInternational Pavilions: Korea

http://cronicadelaexpo.es/blog/2008/09/14/el-gigante-de-agua-coreano-una-entranable-alegoria-del-siglo-xxi/

2. The event

 

EntertainmentAgenda: http://www.expozaragoza2008.es/Agenda/seccion=768&idioma=en_GB&cal=02092008.do

Show Iceberg http://www.youtube.com/watch?v=L0kJt604J0M&feature=related

2. The event

 Show Hombre Vertiente http://www.youtube.com/watch?v=C5U9yOfdutE&feature=related

Entertainment

2. The event

 Show Cirque du soleil http://www.youtube.com/watch?v=bDdtL2qRIa8

Entertainment

3. Management strategies

 

 

3. Management strategies

 

 

Business centre

3. Management strategies

 

 

Voluntaries

SponsorsPartners +6M  (major local banks, Telefonica, Endesa, Acciona, Renault)Sponsors + 2MMedia sponsors Content sponsors. Friends of the Expo

Marketing and media: InternetPromotional video http://www.youtube.com/watch?v=lpN0XosQWPIVirtual visit http://www.youtube.com/watch?v=bDKoYvVcUnI

Education and Culture: Virtual pavilion and The Water tribunehttp://www.e-waterexpo.com/index.php

Tourism across the region: 7 routes for 7 days

4. Data

 Extension

25Ha + 100Ha Parque del Agua

Number of countries 105  

Number of visitors 7 million visitors mainly nationals. 4% foreigners

Cultural activities 5,000  

Public investment 700 M +1,500 M (additional plan)

Private investment 120M  

# workers 5,000  

# working hours 7M  

mortal accidents 0  

Voluntary staff 12,000 + 40,000 supporters

 beds needed 40 mil-80mil  

 beds available 25mil campsite, university, private

Green areas   Duplicated in one year

touristic river boat passengers

20,000  

touristic bus passengers 187,900 double than previous year

Bus lineas Expo 5M people  

Bicycle use   Increase of roads and the use

visits to monuments   triple than previous year

Hotel ocupation full previous year 65%

 

4. Data

 

 

5. Sustainability

 Fair trade

Hydrogen vehicles

Recycled and locally produced materials

The metropolitan park of water (http://www.parquedelagua.com/vista/index.php)

Business park (http://www.heraldo.es/noticias/la_nueva_vida.html)

UN office (http://www.un.org/esa/desa/)

5. Sustainability

 

Business park

5. Sustainability

 

Business park

5. Visitors’ voice

 •Waiting hours to enter to many exhibitions

(Aquarium, Spain, Aragon, Germany, Japan) and a half-way solution: The fast-pass >

•Excessive prices (lockers-5e, parking-12e, expensive food and water)

•Weak contents in some pavilions or too much touristic promotion

•Inescapable high Temperatures.

Not much to do, but it inevitably amplifies visitors’ discontent. > more fountains.

•Lack of organization and improvisation on the first days of the eventSlow service in bars and shortage of supplies. Long wait.

Night-pass big limitations in terms of open visits.

Loud sound of the 6+2 stages affecting locals and other shows

Deficient accessibility for elderly and younger children in carts.

Q & A