Post on 27-Nov-2014
description
Expert review of a website user experience
context
Tom Van de Zande@tomvdz
As a kid, I played with LEGO bricks
As a teenager, I discovered computers
a university college degree for people with a passion for pixels
In my twenties, I devised Devine
Today, I play/discover/devise websites at Internet Architects
Expert review of a website user experience context
Research
what if…
I merged existing heuristics, principles & checklists
into a new framework for evaluation
I collected 500+ guidelines, heuristics and checklist items
Molich & Nielsen
“Heuristic evaluation of user interfaces”
1990
9 / 10 usability heuristics
focus on usability
User experience design model
2004
7 facets of user experience
focus on user experience
Morville
AnySurfer team
Anysurfer Checklist
2006
40 guidelines
focus on accessibility
247 web usability guidelines
2009
9 categories, 247 guidelines
focus on the web
Travisuserfocus.co.uk
“Cognitive engineering principles for enhancing human - computer performance”
1996
10 principles
general focus
Gerhardt-Powalls
Barker & Weinschenk
Weinschenk and Barker classification
2000
20 categories
focus on usability
Information Architecture Heuristics
2004
5 categories, 20 questions
focus on the web
Rosenfeld
ISO 9421-110: Dialogue principles
2006
7 principles
focus on usability
StewartISO 9421-110
Schneidermanusability.gov
Research-Based Web Design and Usability Guidelines
2006 — updated in 2013
15 categories, 196 guidelines
focus on the web
Forrester's Website User Experience Review Evaluation Criteria 8.0
2010
5 categories, 25 questions
focus on user experience
SageForrester
I added:
Internet Architects
Internal guidelines on - mobile & tablet - cross browser compatibility - performance - SEO
Building on 25 years of research1990 1996 2000 2004
2006 2009
Molich & Nielsen Gerhardt-Powalls MorvilleBarker & Weinschenk
Rosenfeld AnySurfer team TravisStewartSchneiderman
ISO 9421-110usability.gov
Sage
Forresteruserfocus.co.uk
2010
every item was tagged
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
Morville — UX Honeycomb
Morville — UX Honeycomb
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
accessibility
aesthetic integrity
usability
desirability
usefulness
credibility
findability
disability compliance
SEO
context
performance
cross browser compatibility
intuitiveness
consistency
orientation
readability
mobile & tablet
internal search
concisenessweb forms learnability
comprehensibility
controllability
task orientation
ease
navigation
simplicity
cultural propriety satisfaction
personalisation
trust
security
help, feedback and error tolerancewriting & content quality
34 categories
a new model emerged
aesthetic integrity
usability desirabilityusefulness
credibility
findabilitydisability compliance
SEO
context
performance
cross browser compatibility
intuitiveness consistency
orientationreadability
mobile & tablet
internal search
conciseness
web formslearnability
comprehensibility
controllabilitytask orientation
ease
navigation
simplicity
cultural propriety
satisfaction personalisation
trust security
help, feedback and error tolerance
writing & content quality
user experience context factors
accessibility
user experience context factors
readability consistency
accessibility
design
user experience context factorsobjective & measurable
From model to checklist
Goal: fact driven checklist
1. Long list400+ questions
2. Filterno feelings here
3. Reduce196 made it!
each question is mapped onto one or more ux context factors.
4. map
5. Scoring method
4. Excellent 3. Good 2. Average 1. Poor 0. Failing
6. Visualization
a few examples
Case studyEuropeana Fashion portal
aesthetic integrity
usability desirabilityusefulness
credibility
findabilitydisability compliance
SEO
context
performance
cross browser compatibility
intuitiveness consistency
orientationreadability
mobile & tablet
internal search
conciseness
web formslearnability
comprehensibility
controllabilitytask orientation
ease
navigation
simplicity
cultural propriety
satisfaction personalisation
trust security
help, feedback and error tolerance
writing & content quality
user experience context factors
accessibility
Tom Van de Zande @tomvdz