Expert review of a website user experience

context

Tom Van de Zande@tomvdz

As a kid, I played with LEGO bricks

As a teenager, I discovered computers

a university college degree for people with a passion for pixels

In my twenties, I devised Devine

Today, I play/discover/devise websites at Internet Architects

Expert review of a website user experience context

Research

what if…

I merged existing heuristics, principles & checklists

into a new framework for evaluation

I collected 500+ guidelines, heuristics and checklist items

Molich & Nielsen

“Heuristic evaluation of user interfaces”

1990

9 / 10 usability heuristics

focus on usability

User experience design model

2004

7 facets of user experience

focus on user experience

Morville

AnySurfer team

Anysurfer Checklist

2006

40 guidelines

focus on accessibility

247 web usability guidelines

2009

9 categories, 247 guidelines

focus on the web

Travisuserfocus.co.uk

“Cognitive engineering principles for enhancing human - computer performance”

1996

10 principles

general focus

Gerhardt-Powalls

Barker & Weinschenk

Weinschenk and Barker classification

2000

20 categories

focus on usability

Information Architecture Heuristics

2004

5 categories, 20 questions

focus on the web

Rosenfeld

ISO 9421-110: Dialogue principles

2006

7 principles

focus on usability

StewartISO 9421-110

Schneidermanusability.gov

Research-Based Web Design and Usability Guidelines

2006 — updated in 2013

15 categories, 196 guidelines

focus on the web

Forrester's Website User Experience Review Evaluation Criteria 8.0

2010

5 categories, 25 questions

focus on user experience

SageForrester

I added:

Internet Architects

Internal guidelines on - mobile & tablet - cross browser compatibility - performance - SEO

Building on 25 years of research1990 1996 2000 2004

2006 2009

Molich & Nielsen Gerhardt-Powalls MorvilleBarker & Weinschenk

Rosenfeld AnySurfer team TravisStewartSchneiderman

ISO 9421-110usability.gov

Sage

Forresteruserfocus.co.uk

2010

every item was tagged

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

Morville — UX Honeycomb

Morville — UX Honeycomb

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

accessibility

aesthetic integrity

usability

desirability

usefulness

credibility

findability

disability compliance

SEO

context

performance

cross browser compatibility

intuitiveness

consistency

orientation

readability

mobile & tablet

internal search

concisenessweb forms learnability

comprehensibility

controllability

task orientation

ease

navigation

simplicity

cultural propriety satisfaction

personalisation

trust

security

help, feedback and error tolerancewriting & content quality

34 categories

a new model emerged

aesthetic integrity

usability desirabilityusefulness

credibility

findabilitydisability compliance

SEO

context

performance

cross browser compatibility

intuitiveness consistency

orientationreadability

mobile & tablet

internal search

conciseness

web formslearnability

comprehensibility

controllabilitytask orientation

ease

navigation

simplicity

cultural propriety

satisfaction personalisation

trust security

help, feedback and error tolerance

writing & content quality

user experience context factors

accessibility

user experience context factors

readability consistency

accessibility

design

user experience context factorsobjective & measurable

From model to checklist

Goal: fact driven checklist

1. Long list400+ questions

2. Filterno feelings here

3. Reduce196 made it!

each question is mapped onto one or more ux context factors.

4. map

5. Scoring method

4. Excellent 3. Good 2. Average 1. Poor 0. Failing

6. Visualization

a few examples

Case studyEuropeana Fashion portal

aesthetic integrity

usability desirabilityusefulness

credibility

findabilitydisability compliance

SEO

context

performance

cross browser compatibility

intuitiveness consistency

orientationreadability

mobile & tablet

internal search

conciseness

web formslearnability

comprehensibility

controllabilitytask orientation

ease

navigation

simplicity

cultural propriety

satisfaction personalisation

trust security

help, feedback and error tolerance

writing & content quality

user experience context factors

accessibility

Tom Van de Zande @tomvdz