Post on 08-Jul-2015
description
21 Apr 2013
Experimenting with Creative Process
Qanta Shimizu
CREATIVE LAB
EXPERIMENTING WITH CREATIVE PROCESS
Experimenting with the teamwork
Experimenting with the methods
Experimenting with the process
Creative Director & Tech Director team
Entertainment / Services / Products
Be creative with ways we make things
Engineering
Core factor of new creative process
Engineering does not only happen
on the site of production.
It also happens in the meeting room!
Engineering in Presentation
Engineering in Direction
Engineering in Prototyping
Qanta ShimizuChief Technology Officer of PARTY
Qanta started out his career as a programmer / designer when he was at the University of
Tokyo (dropped out afterwards). Later joining IMG SRC Inc. in 2006 as a technical director, he
planned and produced work in a variety of fields from website to music video.
In 2011, Qanta co-founded PARTY, a Creative Lab based in Tokyo and NY. With a solid
background in technology, he serves as a Creative Director in the field of interactive and much
more. While working on global brands including Toyota, Sony and Uniqlo, he engages himself
in programming and directing music videos as well.
His work has been recognized in numerous awards: more than 20 trophies from Cannes Lions
including 9 Gold Lions, 7 Grand Prix in ADFEST in Cyber, Design and Innova Categories, Gold
Pencil in One Show Interactive, and Grand Prix in Tokyo Interactive Ad Award.
@qanta http://www.cbc-net.com/blog/qanta/
Qanta ShimizuChief Technology Officer of PARTY
CREATIVE LAB
Developing Creative Director
Developing Creative Director
Working as a creative director everyday.
Making presentations to clients, or directing production staff.
But frequently, I am developing and programming by myself.
Then, I share my prototypes to the public.
In our work lives, how big of a role does developing take? How big of a role does programming take?
Engineering in PresentationTell our clients and partners what we would like to make
SOCIAL NETWORK RACER
ZOGUMI FONT
テスト
テスト
Although I am creating experiences, I am using words to make my presentation
Because I am creating experiences, I am using
experiences to make my presentation
Engineering in DirectionTell the developer the way of thinking, staging, and important points
UU MAP
World Words Lights
Although I am having experiences made, I am using words to give directions
Because I am having experiences made, I am using experiences to give directions
Engineering in PrototypingOn a broader field, make presentations and directions to the society
1Receive brief
from client
0 10Create something
based on the brief
What creatives have to do
Previous
10 10Create something
on brief
What creatives have to do
Future
Discover concept
in society and
technology
20Output bought by
Client who
empathize
with the concept
1 10
0 20
OMOTE 3D SHASHIN KAN
Presentation that talks about
how to use new “technology”
Direction that suggests,
how about using new “technology” this way?
Design
Engineering
Design
Engineering
Presentation
Prototyping
Direction
Engineering does not only happen
on the site of production.
It also happens in the meeting room!