EXPERIENCE DESIGNFor the Geospatial Web

Experience Design

This week we'll look at experience design

And the future of the geospatial web and community engagement

Hand out Final exam

Experience Design

Experience design is the process of designing with a focus on the user experience and cultural relevant solutions.

It constitutes a paradigm shift from traditional thinking

Experience Design

Not improving functionality but looking beyond the interaction to the experience.

This direction was pioneered by people like:

Bill Buxton Don Norman

Experience Design

We are creating a context for experience when we are creating a product. Overbeeke (2001)

http://www.billbuxton.com/#talk

Experience Design

In context of design the focus is around moments of engagement or touchpoints.

These are similar to what we see in use cases and user flows but extend beyond the computer screen.

Experience Design

Is concerned with:A user's relationship with that objectThe feelings around the objectEnriching the user's life

Experience Design

It's less concerned with increasing or improving functionality.

Experience Design: Why?

If the experience produces negative emotions then the user is less likely to use the product again.

For Brands this can be extremely deleterious.

What's appealing in one culture is not necessarily appealing in another.

Youth are another good example.

Experience Design

What does this have to do with Elements of user experience?

Last week

Looked at the Strategy and Scope plane

This week we'll look at the last three planes in web design.

At the structure plane we start focusing more on the experience in a concrete way.

Stage 3: Experience Design

Structure Plane: Interaction DesignDefines how the system behaves in response to

the user interaction.We draw these interactions from the scope plane

At this level we see the overlap described by Garret.

Stage 3: Experience Design

Interaction defines functionality and system requirements.

As a result work within the scope plane is utilized in part to the structure plane

Stage 3: Experience Design

Structure Plane: Information Architecture

Content Inventory starts to define site architecture

Page definitions

Site map

Stage 4: Experience Design

Skeleton Plane: Elaborates on the information Architecture and Interaction Design through Wireframing

Wireframing concerns itself with the placement of content pieces without concern for the look

Stage 4: Benefits

Without spending money on coding: flows, interactions and designs can be validated through:User testing Internal reviews Feasibility reviews (With Tech)Stakeholder reviews

Stage 4: Experience Design

Deltas:Not all clients get it. It can shake the confidence that the stakeholder

may have hadResults aren't always tangible ie actualized in the

websiteStakeholders can interfere with the process

trumping the research

Stage 4: Experience Design

Conclusion:Designing a site or product in this manner allows for

user centric developmentGreater numbers of retained, loyal customers Increased return on your investmentReduced training & support costsReinforced brand image