Expand Your Business Through Ours: Advertise With The Collegian Today

Why Advertise?• The Collegian is an

AWARD-WINNING newspaper.

• 89 years of excellence!• Most beneficial way to

reach the Gen-Y crowd

Who is Gen-Y?• Born from 1979-1997 (ages 12-30)• The next dominant generation of

Americans• Represents one-third of the population.

• Big Spenders• Gen-Y’s collectively spend $170 million

per year.• Raised as consumers

• Grew up in media-saturated, brand-conscious world.

• Very tech savvy • Spend 1/3 of time Online

Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research

Gen-Y Students Have Money!

• 75% of students have jobs• $250 Discretionary income• Gen-Y’s have $170 million of their own & their parent’s

money.

Source: Institution Research, Assessment and Planning at California State University, Fresno

What do Gen-Y’s get from The Collegian?

• 70% of students have been motivated to take some sort of action

• 78% of all students use coupons or promo codes.

Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.

Population• 19,132 undergraduate students (18-34)• 2,849 graduate students (25-54)• 584 post baccalaureate • 2,034 faculty and staff (25-54, 55+)

Source: Institution Research, Assessment and Planning at California State University, Fresno

We Are a Diverse Market!

Source: Institution Research, Assessment and Planning at California State University, Fresno

Print Edition • Prints 3 times a week • The Collegian offers 7 different ad sizes• 47 distribution points on campus

Online Edition• Available 24/7• Three (3) ways to access• Great way to reach Gen Y’s &

Alumni• Nationally recognized for its

excellence • Receives 42,300 unique monthly

visitors• Students spend 10.5 minutes

reading each issue of The Collegian Online

Source: Institution Research, Assessment and Planning at California State University, Fresno

(http://collegian.csufresno.edu/)

Click This!

Award-winning newspaper and Website

Online Edition Awards• Pacemaker National Finalist

• Third place, Best Interactive Element

• Best Newspaper Promotion Campaign, Best in Category

• First place, Best Online Display Ad

Print Awards• First place, Best Special Section

• Journalist; Mark of Excellence Awards, 2008

• First place, Sports Reporting, Nation Finalist

Collegian Print AdsPRINT RATESNational rate……….........................$11.00Open rate………………………$9.00Student rate…………………..$7.00

Contract Bulk RateLocal: National:40 col.” $8.40

$10.4080 col.” $8.20

$10.20120 col.” $8.00

$9.00160 col.” $7.80

$8.80200 col.” $7.60

$8.60240 col.” $7.40

$8.40280 col.” $7.20

$8.20300 col.” $7.00

$8.00

Collegian Online AdsRECTANGLE AD 300 x 250 pixelsMonthly WeeklyNational $350

$175Local $300

$150Faculty/Staff/Student $250

$100

WIDE SKYSCRAPER AD 160 x 600 pixelsMonthly WeeklyNational $300

$150Local$250 $125Faculty/Staff/Student $225

$100LEADERBOARD AD 728 x 90 pixelsMonthlyWeeklyNational $350

$175Local$300 $150Faculty/Staff/Student $250

$100

What’s the best way to advertise?

• Multiple Insertions

• Bigger the Better

• Link back to your homepage

• Special Issues

How to advertise with us?• Run Dates:

- The deadline for placing ads is seven (7) days before the run date.

• Payment Options:- Pre-payment with cash or check.

• Ad Design:- Art work is free of charge.- The Collegian also accepts pre-designed ads.- Ads with animation, submit in gif or jpeg

ADVERTISE WITH US TODAY!

MEETS