Expand Your Business Through Ours: Advertise W ith The Collegian Today
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Transcript of Expand Your Business Through Ours: Advertise W ith The Collegian Today
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Expand Your Business Through Ours: Advertise With The Collegian Today
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Why Advertise?• The Collegian is an
AWARD-WINNING newspaper.
• 89 years of excellence!• Most beneficial way to
reach the Gen-Y crowd
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Who is Gen-Y?• Born from 1979-1997 (ages 12-30)• The next dominant generation of
Americans• Represents one-third of the population.
• Big Spenders• Gen-Y’s collectively spend $170 million
per year.• Raised as consumers
• Grew up in media-saturated, brand-conscious world.
• Very tech savvy • Spend 1/3 of time Online
Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
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Gen-Y Students Have Money!
• 75% of students have jobs• $250 Discretionary income• Gen-Y’s have $170 million of their own & their parent’s
money.
Source: Institution Research, Assessment and Planning at California State University, Fresno
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What do Gen-Y’s get from The Collegian?
• 70% of students have been motivated to take some sort of action
• 78% of all students use coupons or promo codes.
Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.
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Population• 19,132 undergraduate students (18-34)• 2,849 graduate students (25-54)• 584 post baccalaureate • 2,034 faculty and staff (25-54, 55+)
Source: Institution Research, Assessment and Planning at California State University, Fresno
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We Are a Diverse Market!
Source: Institution Research, Assessment and Planning at California State University, Fresno
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Print Edition • Prints 3 times a week • The Collegian offers 7 different ad sizes• 47 distribution points on campus
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Online Edition• Available 24/7• Three (3) ways to access• Great way to reach Gen Y’s &
Alumni• Nationally recognized for its
excellence • Receives 42,300 unique monthly
visitors• Students spend 10.5 minutes
reading each issue of The Collegian Online
Source: Institution Research, Assessment and Planning at California State University, Fresno
(http://collegian.csufresno.edu/)
Click This!
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Award-winning newspaper and Website
Online Edition Awards• Pacemaker National Finalist
• Third place, Best Interactive Element
• Best Newspaper Promotion Campaign, Best in Category
• First place, Best Online Display Ad
Print Awards• First place, Best Special Section
• Journalist; Mark of Excellence Awards, 2008
• First place, Sports Reporting, Nation Finalist
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Collegian Print AdsPRINT RATESNational rate……….........................$11.00Open rate………………………$9.00Student rate…………………..$7.00
Contract Bulk RateLocal: National:40 col.” $8.40
$10.4080 col.” $8.20
$10.20120 col.” $8.00
$9.00160 col.” $7.80
$8.80200 col.” $7.60
$8.60240 col.” $7.40
$8.40280 col.” $7.20
$8.20300 col.” $7.00
$8.00
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Collegian Online AdsRECTANGLE AD 300 x 250 pixelsMonthly WeeklyNational $350
$175Local $300
$150Faculty/Staff/Student $250
$100
WIDE SKYSCRAPER AD 160 x 600 pixelsMonthly WeeklyNational $300
$150Local$250 $125Faculty/Staff/Student $225
$100LEADERBOARD AD 728 x 90 pixelsMonthlyWeeklyNational $350
$175Local$300 $150Faculty/Staff/Student $250
$100
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What’s the best way to advertise?
• Multiple Insertions
• Bigger the Better
• Link back to your homepage
• Special Issues
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How to advertise with us?• Run Dates:
- The deadline for placing ads is seven (7) days before the run date.
• Payment Options:- Pre-payment with cash or check.
• Ad Design:- Art work is free of charge.- The Collegian also accepts pre-designed ads.- Ads with animation, submit in gif or jpeg
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ADVERTISE WITH US TODAY!
MEETS