Post on 22-May-2015
KUBUSC. Juice
15th May 2013
PRESENTATION OUTLINE
About the brand 4Ps: Product 4Ps: Price 4Ps: Place 4Ps: Promotion Market Segmentation: Demographic
and Geographical Questions and Answers time
KUBUS [Q-BUSH]
Carrots and fruits thick juices Produced by Maspex company Wide brand offering other products:
PRODUCT
Apple, banana and carrot juice (0,9l plastic bottle)
High quality No added preservatives Pasteurization method used
PRICE
0,33l bottle – £0,65; 0,9l bottle - £1,20 Price proper to quality Competitive products:
PLACE
Mainly sold in Poland Export: Great Britain, USA, Germany,
Czech Republic, Russia, Lithuania
PROMOTION
Targeting children Represented by an image of a friendly bear Very attractive website www.kubus.pl
MARKET SEGMENTATION:
DEMOGRAPHIC: School age children Young, medium sized families from higher
and medium class
GEOGRAPHICAL: Big cities Small villages
THANK YOU,ENJOY YOUR JUICE!
Sources:www.kubus.plwww.sciaga.pl/tekst/34905-35-analiza_sprzedazy_sokow_kubuswww.notesdesk.com/notes/marketing/marketing-segmentation