Example: Marketing to Cigar

Smokers

Smoking looks cool!

Thompson Cigar Catalog

Cigar Nexus Survey

• Tobacco & advertising

What are some attitude & behavioral dimensions you would consider for profiling users of healthcare?

PATH Segmentation and Profiling System is a method of segmenting adult populations based upon their health care values and priorities

Case example of health care profiling

http://www.pathinstitute.com/Applications/Solutions_PATH_Segmentation_&_Profiling.asp

http://www.pathinstitute.com/Default.asp

How similar are groups who access information?

Use of Web Health Information