Examining the Buyer Research Process: A CIO Panel

Bryan Glick

Editor-in-Chief, Computer Weekly Head of European Editorial, TechTarget

#ROISummit | www.techtarget.com/ForMarketers

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What do IT leaders think?

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Colin Rees

CIO, Domino’s Pizza

Rob Ray

Group Director of Digital & IT, The FA

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What are your priorities for the next

12 months?

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What do suppliers do well - and

badly - in their marketing to you?

Any examples?

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To what extent – if at all – does

supplier product marketing

influence your IT strategy or IT

purchasing plans?

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Once you have identified a

requirement, what is the process

you follow to reach a buying

decision?

…and how is that changing?

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What information do you use to

help make buying decisions?

…and how do you find it?

Can you give an example based on

something you read on Computer

Weekly?

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Is the buying process and

timescale different for different

technology requirements?

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Who from your team is involved

in the buying process, and how do

their information needs differ?

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What do you want from a supplier

during your buying process?

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Whose advice do you most value

when it comes to seeking external

expertise to support your buying

decisions?

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What advice would you give to the

audience on how best to engage

with you and your peers?

Any questions?

● Rob Ray Group Director of Digital & IT, The FA

● Colin Rees CIO, Domino’s Pizza

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CIO Panel - Thanks for listening

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bglick@techtarget.com / @bglick / www.computerweekly.com

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