Post on 03-Jul-2020
Evolution of Sports Retailing in Hong Kong
Our Business Focus
International Brands Representation
Sports Retailing
Contemporary Lifestyle
Footwear
Outdoor & Active Lifestyle
Multi-brand Sports Banners
Asian Financial Crisis
Marathon Sports in 1997 Challenges Opportunities
Declining Profitability Loss locations Exit, Lower Rental, Expansion Opportunities
Challenging Business Suppliers more reliant on retailers, better terms, tighter collaboration
Internal Teaming Lower cost base and better capabilities
More time for training & development
More time to think!
New Competition
Road to Differentiation
Global Trends: Health & Fitness Technological Innovation
The Iconic Models
Compression Wear
Women’s Fitness
Wearable Technology
Global Trends: Sports Fashion, Sports Lifestyle
Fashion styles from Sports Brands in 2000
Fashion styles from Sports Brands in 2000
Fashion styles from Sports Brands Today
Fashion sneakers brands Today
• Converse
Fashion sneakers brands Today
Local Scene • Top three favorite physical activities by gender by age
Source : Hong Kong Monthly Digest of Statistics February 2013, Census and Statistics Department, HKSAR
Local Scene • Top three favorite physical activities by gender by age
Source : Hong Kong Monthly Digest of Statistics February 2013, Census and Statistics Department, HKSAR
7 Popular Sports Activities in Hong Kong
• Running • Swimming • Racket Sports • Outdoor and Hiking • Basketball • Soccer • Fitness
A Clear Customer Focus
Positioning Most preferred sports performance superstore offering choices on soft & hard goods for most popular sports activities in HK with professional advice
The most well-known sports store for everybody, the chain houses popular brands in convenient locations, supported by friendly and knowledgeable staff.
Select stores devoted to multi-brand fashion sneakers and contemporary streetwear for mix & match
Target Customers
Sports participants and enthusiasts
Active individuals & families Trendy, young & the young-at-heart
Performance Fashion lifestyle
Marathon Ambassadors Giga Sports Specialists
Catalog Stylists
Our Scale Growth
Store Number 28 >100
Banners & Sales Revenue
X 7 times
Late ’90s Today
The Latest……
PREMIUM ATHLEISURE
The Latest……
The New Normal Market forever changing, Competitions forever fierce Always opportunities in crisis Stay close to consumers Stay close to trends Complacency to Resilience Mutual support and encouragement
Thank You!