Evolution of Sports Retailing in Hong Kong

Our Business Focus

International Brands Representation

Sports Retailing

Contemporary Lifestyle

Footwear

Outdoor & Active Lifestyle

Multi-brand Sports Banners

Asian Financial Crisis

Marathon Sports in 1997 Challenges Opportunities

Declining Profitability Loss locations Exit, Lower Rental, Expansion Opportunities

Challenging Business Suppliers more reliant on retailers, better terms, tighter collaboration

Internal Teaming Lower cost base and better capabilities

More time for training & development

More time to think!

New Competition

Road to Differentiation

Global Trends: Health & Fitness Technological Innovation

The Iconic Models

Compression Wear

Women’s Fitness

Wearable Technology

Global Trends: Sports Fashion, Sports Lifestyle

Fashion styles from Sports Brands in 2000

Fashion styles from Sports Brands Today

Fashion sneakers brands Today

• Converse

Fashion sneakers brands Today

Local Scene • Top three favorite physical activities by gender by age

Source : Hong Kong Monthly Digest of Statistics February 2013, Census and Statistics Department, HKSAR

7 Popular Sports Activities in Hong Kong

• Running • Swimming • Racket Sports • Outdoor and Hiking • Basketball • Soccer • Fitness

A Clear Customer Focus

Positioning Most preferred sports performance superstore offering choices on soft & hard goods for most popular sports activities in HK with professional advice

The most well-known sports store for everybody, the chain houses popular brands in convenient locations, supported by friendly and knowledgeable staff.

Select stores devoted to multi-brand fashion sneakers and contemporary streetwear for mix & match

Target Customers

Sports participants and enthusiasts

Active individuals & families Trendy, young & the young-at-heart

Performance Fashion lifestyle

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Marathon Ambassadors Giga Sports Specialists

Catalog Stylists

Our Scale Growth

Store Number 28 >100

Banners & Sales Revenue

X 7 times

Late ’90s Today

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The New Normal Market forever changing, Competitions forever fierce Always opportunities in crisis Stay close to consumers Stay close to trends Complacency to Resilience Mutual support and encouragement

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