Post on 16-Jul-2015
EVERYTHING AN SEO NEEDS TO KNOW ABOUT GOOGLE NOW
#BRIGHTONSEO@ISD_PAUL
BY PAUL BAGULEY
#BRIGHTONSEO@ISD_PAUL
INTERNET IS CHANGING
#BRIGHTONSEO@ISD_PAUL
#BRIGHTONSEO@ISD_PAUL
THE WAY PEOPLE ARE SEARCHING IS
CHANGING
#BRIGHTONSEO@ISD_PAUL
WHY?
#BRIGHTONSEO@ISD_PAUL
4G
#BRIGHTONSEO@ISD_PAUL
LET’S START AT THE BEGINNING
#BRIGHTONSEO@ISD_PAUL
WORLD WIDE WEB WAS CREATED IN 1991
BY TIM BERNERS-LEE
#BRIGHTONSEO@ISD_PAUL
THE FIRST INTERNET BROWSER WAS
CALLED MOSAIC – 2ND APRIL 1993
#BRIGHTONSEO@ISD_PAUL
FIRST MOBILE PHONE
WITH INTERNET
WAS IN 1996
#BRIGHTONSEO@ISD_PAUL
GOOGLE WAS FOUNDED IN 1998
#BRIGHTONSEO@ISD_PAUL
IN 2008 THERE WERE MORE MOBILES
WITH INTERNET THAN PERSONAL
COMPUTERS
#BRIGHTONSEO@ISD_PAUL
WE ARE NOW HERE
#BRIGHTONSEO@ISD_PAUL
AUDIENCE PARTICIPATION
#BRIGHTONSEO@ISD_PAUL
WHAT IS GOOGLE NOW?
#BRIGHTONSEO@ISD_PAUL
WEATHER
#BRIGHTONSEO@ISD_PAUL
NEWS
#BRIGHTONSEO@ISD_PAUL
BUS TIMETABLE
#BRIGHTONSEO@ISD_PAUL
TRAFFIC
#BRIGHTONSEO@ISD_PAUL
PLACES NEARBY
#BRIGHTONSEO@ISD_PAUL
SPORTS
#BRIGHTONSEO@ISD_PAUL
CAR PARKING
#BRIGHTONSEO@ISD_PAUL
ALSO REMINDERS, BIRTHDAYS,
MOVIES, CURRENCY & MORE
#BRIGHTONSEO@ISD_PAUL
HOW DOES GOOGLE KNOW
#BRIGHTONSEO@ISD_PAUL
DON’T BE SCARED
#BRIGHTONSEO@ISD_PAUL
INTEGRATES WITH APPS
http://searchengineland.com/google-now-cards-integrated-third-party-developer-apps-213968
https://www.google.com/landing/now/integrations.html
How the Airbnb data shows in a Google Now card
#BRIGHTONSEO@ISD_PAUL
VOICE COMMANDS
https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff
#BRIGHTONSEO@ISD_PAUL
HUMMINGBIRD UPDATE
User - Who is the President of United States of America?
Google - Barack Obama
User - Who is he married to?
Google - Michelle Obama is the wife of Barack Obama
#BRIGHTONSEO@ISD_PAUL
HOW TO SEO FOR GOOGLE NOW
http://www.searchenginejournal.com/google-now-changing-online-interactions/113059
#BRIGHTONSEO@ISD_PAUL
60% OF CONSUMERS VIEW MOBILE
BEFORE VISITING THE STORE
http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can-do-to-get-a-head-start
#BRIGHTONSEO@ISD_PAUL
LISTEN UP
#BRIGHTONSEO@ISD_PAUL
GET LOCAL
#BRIGHTONSEO@ISD_PAUL
Google+
#BRIGHTONSEO@ISD_PAUL
COMPLETE YOUR PROFILE
ADDRESSCONTACT INFO
CATEGORYHOURS INTRODUCTION
VERIFICATION
#BRIGHTONSEO@ISD_PAUL
REVIEWS
#BRIGHTONSEO@ISD_PAUL
SOCIAL MEDIA
#BRIGHTONSEO@ISD_PAUL
GET PERSONAL
http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/
#BRIGHTONSEO@ISD_PAUL
CONTENT WITH CONTEXT
#BRIGHTONSEO@ISD_PAUL
ANSWER QUESTIONS
#BRIGHTONSEO@ISD_PAUL
SCHEMA.ORG
#BRIGHTONSEO@ISD_PAUL
ADD SCHEMA.ORG TO
EMAILS AND THE WEB
https://developers.google.com/schemas/
#BRIGHTONSEO@ISD_PAUL
STEP 1
#BRIGHTONSEO@ISD_PAUL
STEP 2
#BRIGHTONSEO@ISD_PAUL
STEP 3
#BRIGHTONSEO@ISD_PAUL
ANY QUESTIONS?
#BRIGHTONSEO@ISD_PAUL
#BRIGHTONSEO@ISD_PAUL
GET THE PRESENTATION
http://bit.ly/1NQCYBG
THANK YOU