Event Tech Tips to

Reduce Risk and Improve

R.O.I.

#smarterevents

Justin PanzerCEO,

Eventuosity

@eventuosity

Your Hosts

#smarterevents

Nicole PeckExecutive Vice President,

BizBash

@BizBashLive |

@NicolePeck212

EVENTS AND EVENT

TECHNOLOGY PRIMER

#smarterevents

Events & Meetings Business

Impact

$565BAnnual Global

Spending on Events &

Meetings

#smarterevents

20%Increase in B2B

Sales Close Rate

When Face-to-

Face with

Prospects

41%Average Marketing

Budget Allocation

for Events

Technology’s Role

#smarterevents

Holistic Event Management

#smarterevents

RISKS IN AN

EVENTS

WORKFLOW

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Event Planning is Not Easy

#smarterevents

Everything is Manual

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…And Disconnected

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RISK: INACCURACY

#smarterevents

Risk: Missed Deadlines

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Risk: Lack of Control/Insight

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#smarterevents

Risks

Risk: Negative Brand

Experience

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Risk: Lack of Strategic

Contribution

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EVENT-TECH STRATEGY RECOMMENDATIONS

FOR PLANNERS & ORGANIZERS

#smarterevents

Technology’s Role - Revisited

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The Event-Tech Stack

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Set Goals for Your Event Tech

#smarterevents

Event-Tech Goal:

Business Intelligence

#smarterevents

Event-Tech Goal:

Reduced Production Costs

#smarterevents

Event-Tech Goal:

Competitive Differentiation

#smarterevents

Move to the Cloud

#smarterevents

Insist on Integration

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Confirm Ease of Use

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Commit

#smarterevents

Holistic Event

Management

= Greater

ROI

Key Takeaways

Get Planner

Focused

Set Goals for

Your Tech

Adoption

Commit to

Your

Technology

Strategy

#smarterevents

Q&A

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THANK YOU!

Justin Panzer

justin.panzer@eventuosity.com

Mobile: +1 (443) 538-6465

Twitter: @eventuosity

#smarterevents