Event Technology Tips To Reduce Risk and Improve ROI
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Event Tech Tips to Reduce Risk and Improve R.O.I. #smarterevents
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Transcript of Event Technology Tips To Reduce Risk and Improve ROI
Event Tech Tips to
Reduce Risk and Improve
R.O.I.
#smarterevents
Justin PanzerCEO,
Eventuosity
@eventuosity
Your Hosts
#smarterevents
Nicole PeckExecutive Vice President,
BizBash
@BizBashLive |
@NicolePeck212
EVENTS AND EVENT
TECHNOLOGY PRIMER
#smarterevents
Events & Meetings Business
Impact
$565BAnnual Global
Spending on Events &
Meetings
#smarterevents
20%Increase in B2B
Sales Close Rate
When Face-to-
Face with
Prospects
41%Average Marketing
Budget Allocation
for Events
Technology’s Role
#smarterevents
Holistic Event Management
#smarterevents
RISKS IN AN
EVENTS
WORKFLOW
#smarterevents
Event Planning is Not Easy
#smarterevents
Everything is Manual
#smarterevents
…And Disconnected
#smarterevents
RISK: INACCURACY
#smarterevents
Risk: Missed Deadlines
#smarterevents
Risk: Lack of Control/Insight
#smarterevents
#smarterevents
Risks
Risk: Negative Brand
Experience
#smarterevents
Risk: Lack of Strategic
Contribution
#smarterevents
EVENT-TECH STRATEGY RECOMMENDATIONS
FOR PLANNERS & ORGANIZERS
#smarterevents
Technology’s Role - Revisited
#smarterevents
The Event-Tech Stack
#smarterevents
Set Goals for Your Event Tech
#smarterevents
Event-Tech Goal:
Business Intelligence
#smarterevents
Event-Tech Goal:
Reduced Production Costs
#smarterevents
Event-Tech Goal:
Competitive Differentiation
#smarterevents
Move to the Cloud
#smarterevents
Insist on Integration
#smarterevents
Confirm Ease of Use
#smarterevents
Commit
#smarterevents
Holistic Event
Management
= Greater
ROI
Key Takeaways
Get Planner
Focused
Set Goals for
Your Tech
Adoption
Commit to
Your
Technology
Strategy
#smarterevents
Q&A
#smarterevents
THANK YOU!
Justin Panzer
Mobile: +1 (443) 538-6465
Twitter: @eventuosity
#smarterevents
