Post on 12-Jul-2015
EVALUATIO
N
BY HAILE
Y MARKS-BURTO
N
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Channel 4 logo is situated in a corner and it stands out.
Date, time and channel
conforms to Channel 4
advertisement layouts
Use of background
space for information
Same font as used in documentary
Contrasting black and white colouring
Quote from the documentary
Image of presenter or a
relevant subject – for
example, I have used myself for the image and
‘sewn’ my mouth
together. This signifies that I
am also a victim. This low angle shot also signifies that I
am looked down on by
people.
ADVERTISEMENT - CHALLENGESUsing a font which
doesn’t signify Channel 4
documentaries
Using Photoshop to obviously edit the
photo. Most Channel 4 adverts are clips
from the documentary.
However, this could also be used to
develop the conventions – more
editing to ‘glamourize documentaries’.
Using a textured background
Block logo where as it is generally just the
four logo without the block coloured
background
Used a model with minimal make up, plain t-
shirt and she comes across innocent (like a
victim) which is appealing to those who’ve been
bullied
DOUBLE-PAGE SPREAD - USES
Facts and figures for the audience to read about – related to the
subject
Quote from the documentary
Justified text to look more
professional.
Caption under title in larger font
to summarise the story on the
page
Screenshots from the
documentary
Time, date and title of the
documentary
DOUBLE-PAGE SPREAD - CHALLENGES Using such a large photo of the presenter
Interview with presenter is set out like it would be in a gossip
magazine
Time, date and title is posted three times
The title of the documentary is the title of the
page
The facts and figures aren’t in a
box and the blurred/smudged edge challenges the conventions