EVALUATIO

N

BY HAILE

Y MARKS-BURTO

N

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Channel 4 logo is situated in a corner and it stands out.

Date, time and channel

conforms to Channel 4

advertisement layouts

Use of background

space for information

Same font as used in documentary

Contrasting black and white colouring

Quote from the documentary

Image of presenter or a

relevant subject – for

example, I have used myself for the image and

‘sewn’ my mouth

together. This signifies that I

am also a victim. This low angle shot also signifies that I

am looked down on by

people.

ADVERTISEMENT - CHALLENGESUsing a font which

doesn’t signify Channel 4

documentaries

Using Photoshop to obviously edit the

photo. Most Channel 4 adverts are clips

from the documentary.

However, this could also be used to

develop the conventions – more

editing to ‘glamourize documentaries’.

Using a textured background

Block logo where as it is generally just the

four logo without the block coloured

background

Used a model with minimal make up, plain t-

shirt and she comes across innocent (like a

victim) which is appealing to those who’ve been

bullied

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Facts and figures for the audience to read about – related to the

subject

Quote from the documentary

Justified text to look more

professional.

Caption under title in larger font

to summarise the story on the

page

Screenshots from the

documentary

Time, date and title of the

documentary

DOUBLE-PAGE SPREAD - CHALLENGES Using such a large photo of the presenter

Interview with presenter is set out like it would be in a gossip

magazine

Time, date and title is posted three times

The title of the documentary is the title of the

page

The facts and figures aren’t in a

box and the blurred/smudged edge challenges the conventions