BUILDING CONSUMER LOYALTYTHROUGH BRANDED COMMUNITY

ENTREPRENEURSHIP

ABOUT ME

Hieu NguyenPRESENT: Digital Media Director @ Ringier VietnamPAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!

CASE STUDIES

WHAT I DID RESULT?

• OTOSAIGON (2003) #1 AUTOMOBILE WS IN VN• MARRY.VN (2010) #1 WEDDING WEBSITE IN

VN• BEPGIADINH (2010) #1 COOKING WEBSITE IN

VN• VXIX HERITAGE (2007) SUCCESS UNTIL NOW

entrepreneur

entrepreneur/,ɔntrəprə'nə:/

• A person who have an idea and dare to start that idea.• A people who have a talent for seeing opportunities and the

abilities to develop those opportunities into profit-making businesses.

3 styles:entrepreneur

1. Opening a new business/organization.2. Making new products or services or market in existing firms.3. Creating charitable organization.

intrepreneur/ɪntrəprəˈnɜr/

A person who has an entrepreneur skill set but works within an organization, enterprise, or venture.

entrepreneur/,ɔntrəprə'nə:/

• The Dark Side of Entrepreneur• The Bright Side of Entrepreneur

• How we deal with it?

THE DARK SIDEOF ENTREPRENEUR

DAVID vs GOLIATH

BOOK RECOMMENDED

BLUE OCEANSTRAEGY

YOUR WORKING TIME NEVER STOP

SACRIFICE TIME FOR YOUR FAMILY

FINANCE PRESSUREBILL / TAX / DEBT …

YOU HAVE TO BE A BLENDERHR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…

YOU

YOU PREPARE TEAM BUILDING FOR OTHERSNO VACATION FOR YOU!

YOU CAN NOT BLAME ANYONEBUT ANYONE CAN BLAME YOU

THE BRIGHT SIDEOF ENTREPRENEUR

FLEXIBLE SCHEDULE / TIME / WORKING STYLE

YOU ARE YOUR OWN BOSS

DECIDE YOUR OWN WAY

ENJOY THE STRESS

STEP OUT OF THE BOX

MONEY / FAMOUSSHOULD NOT BE IN THE LIST

THE DARK SIDEOF ENTREPRENEUR

HOW TO DEALWITH IT?

PASSION

WHAT WE NEED?

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

BOOK RECOMMENDED

CRUSH IT!Gary Vaynerchuk

PASSION

WHAT WE NEED?SET YOUR GOAL• CLEAR• ATTAINABLE• TRACKABLE

“If your goals can no longer be tracked, then it is no longer a goal”

• WRITE IT OUT

BELIEVE INYOURSELF

BELIEVE INYOURSELF

LIEVE IN

PASSION

Think for your customer/visitor benefits first,Don’t worry, your benefits will automatically come after.

CUSTOMERYOUR

FIRSTLATERBENEFITS

ALWAYS LISTENFROM

Your clients/visitorsSmart/Fool person

Who hate youWho love you

…

BE PATIENCE

TAKE RISK

BOOK RECOMMENDED

TAKE THE RISKBen Carson

THAT CAN HAPPEN?

BEST THINGS WORST THINGS

1. 2.3.

1. 2.3.

DO

1. 2.3.

1. 2.3.

NOTDO

BUILD YOUR RELATIONSHIP

• Join Networking party/Conference• Join Difference Type of association• Share your knowledge freely• Do good job for your client• Get familiar with the term of

“Personal Brand Reputation”

BOOK RECOMMENDED

NEVER EAT ALONEKeith Ferrazzi

JUST GET

STARTED

• I will do it!• I have a plan…• I’m waiting for…• I have to do (something) first

WHAT WE NEED?

1. PASSION2. SET A GOAL3. BE / BELIEVE YOURSELF4. THINK FOR YOUR CLIENT FIRST / YOU LATER5. ALWAYS LISTEN6. BE PATIENCE7. TAKE THE RISK8. BUILD YOUR NETWORK9. JUST GET STARTED

IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE WINNER

ALL WE CAN/SHOULD DO IS

enjoy our fishing time!

I WISH YOU ENJOY ITJUST LIKE ME

THANK YOU!AND I WISH YOU ENJOY

MY SESSION

www.ngochieu.com