Entrepreneurial Orientation

Dr. Harold WelschDePaul University

High levels of Innovativeness Proactiveness Risk-taking

Entrepreneurial Strategic Posture

Reflected in the extent to which an organization is committed to supporting new ideas, creativity, and experimentation in relation to the development of new products, services, and processes

Innovativeness

Reflected in the extent to which an organization maintains an opportunity-seeking, forward-looking perspective, in an effort to pre-empt rivals’ competitive actions, particularly strategic actions

Proactiveness

Reflected in the extent to which organizations and their entrepreneurs are willing to make ‘large and risky resource commitments’

Risk-taking