Entrepreneurial Orientation
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Transcript of Entrepreneurial Orientation
Entrepreneurial Orientation
Dr. Harold WelschDePaul University
High levels of Innovativeness Proactiveness Risk-taking
Entrepreneurial Strategic Posture
Reflected in the extent to which an organization is committed to supporting new ideas, creativity, and experimentation in relation to the development of new products, services, and processes
Innovativeness
Reflected in the extent to which an organization maintains an opportunity-seeking, forward-looking perspective, in an effort to pre-empt rivals’ competitive actions, particularly strategic actions
Proactiveness
Reflected in the extent to which organizations and their entrepreneurs are willing to make ‘large and risky resource commitments’
Risk-taking