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Entertainment Weekly:2011 Summer Movie Preview Issue

We turn action codes into mobile engagement on any mobile phone.

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

2011 Summer Movie Preview Issue

• Action Codes span the entire issue▫ Advertising and editorial

▫ Use more codes to increase participation

• 19 Codes used in Editorial▫ Movie previews enhance Summer

Preview editorial feature

• 11 Codes used in Advertisements▫ Microsoft Tag for each ad

▫ Leads to advertiser content and videos framed in EW experience

• Video with Post-Rolls, Playlists

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Action Codes are Promoted Throughout the Issue

• Code and instructions featured in the Letter from the Editor

• Central page provides instructions for scanning

• Code provides a link to the main mobile page

• Features advertisers

• Scan to subscribe to magazine

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Codes in advertising and editorial lead to increased overall engagement

See clips and trailers from this summer’s new releases

Action Codes bring the Summer Movie Issue to life

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

Action Codes Lead to Interactive Sponsor Pages

Link to Movie Trailers

Share, Twitter, and Email sharing

Watch Video

Link to Entertainment

Weekly homepage

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

Summer Movie Feature Enhanced by Content

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7

Action Codes Lead to Interactive Movie Pages

Facebook, Twitter, and email sharing

Link to Entertainment

Weekly homepage

Provides release date and movie information

Link back to the main page

Watch exclusive

video

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8

Redirects After Video to Illustrated Menu Page

Access all preview pages from menu

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9

Menu Page Also Connects to Sponsor Video Pages

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.

For more information, contact us:

www.nellymoser.com1-781-645-1515