Enterprise Ireland Social Media Presentation

Post on 08-May-2015

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Social media presentation for businesses targeting emerging markets

Transcript of Enterprise Ireland Social Media Presentation

The old rules don't apply anymore

The change has come. The revolution is here..

Are you ready?

23% of adults in Ireland use social networks

Are they talking about you?

More importantly.....

Do they even know you exist?

 CONVERSATION

 START  

 A  

Word of mouth is the most trusted source of information

 

An estimated $1.4bn will be spent by brands on WOM marketing in 2009

They will be friends

With a person.

Start with the assumption that no-one wants to be your friend

Give people a reason to love you

  Start hanging out with them

 Start talking TO them, not at

them

Be

Original

Be remarkable

Why start something just because?

                                Do it because it's something you LOVE

Blogging can be frustrating

You may want to GIVE UP

Start a conversation

Ad Campaign Trade PublicationIn UK Or USA  €5000

TV Ad Campaign - €10,000+

Trade Show €5000-10,000

Build Community

Traditional Media

Sweet FA

Hard Work

Your Year